Sep 27 2012
Kids may say the darndest things, but they also write the loveliest things.
Our employees in Mexico City found this out after a recent volunteer activity in which they collected stationery and other items, pictured below. They used the materials to make back-to-school kits – more than 950 in all – for underserved kids.
Posted By: Nancy Wall, Levi Strauss & Co. Community Affairs, Americas
Sep 25 2012
As a Dockers® menswear designer, it makes sense to me to see how our clothes respond to the real world – even if that world includes a skateboard and some tricks.
So I convinced a few friends to join me in putting the Dockers® Alpha Khaki to the test on the streets of San Francisco.
The Alpha is a hybrid-sort of design, coupling the best elements of jeans with the more refined characteristics of khaki. What you end up with is a jean’s durability, rugged construction and slim fit – with the slightly more polished effect of a khaki.
Posted By: Auvy Ruelos, Designer, the Dockers® Brand
Sep 21 2012
Like others across the United States, we at Levi Strauss & Co. know when to step outside for a once-in-a-lifetime event.
Space shuttle Endeavour flew over our hometown of San Francisco this morning, as it wrapped up its cross-country tour, on its way to Los Angeles. The shuttle hitched a ride on a Boeing 747, and its Bay Area visit was one of many California flyovers today.
Despite the mid-morning haze, the scene from our balconies at Levi’s® Plaza, as Endeavour passed over San Francisco Bay, was more than a little impressive.
Posted By: Cory Warren, Editor, LS&Co. Unzipped
Sep 19 2012
When it comes to improving women’s health, do men have a role?
That’s a guiding principle behind the Levi Strauss Foundation’s support for BSR’s HERproject, a program that advances the health and well-being of thousands of women in apparel factories where Levi Strauss & Co.’s products are made.
This time, the Levi Strauss Foundation and our partner in Pakistan, Aga Khan University, is supporting a HERproject program…for men.
Posted By: Elissa Goldenberg, BSR Advisory Services
Sep 14 2012
You may not have ever thought about it this way, but in addition to being known for its great product, the Levi’s® brand has long been known for its art – otherwise known as its advertising.
Within a decade of creating the first blue jeans, in 1873, the company put into the hands of its salesmen colorful flyers with eye-catching graphics. Those flyers were given to the owners of small general stores all over the American West. And Art Nouveau influences can be seen in the covers of the company’s catalogs, first printed in 1900.
Posted By: Lynn Downey, Historian, Levi Strauss & Co.
Sep 13 2012
Let's say you're given $100 to "do good" in one day. What would you do?
That's the idea behind "A Day in a Pair," a new contest from the Levi's® brand and Good.
Three winners with the most inspiring ideas for doing good will receive $100 to use toward their day and will have their adventure featured in their own photo essay on Good.
Plus, Levi's will give the winners $150 each to shop the fall collection for something to wear during their day of doing good.
Posted By: Cory Warren, Editor, LS&Co. Unzipped
Sep 07 2012
Time was, you could count on the town you live in to make sure the parks in your neighborhood were in good shape.
But in many cities around the world, including our hometown of San Francisco, budgets aren’t what they once were. And it takes some unique partnerships to keep parks what they should be – safe for kids and families, clean, and fun.
We’re proud to be helping out. Working with The Trust for Public Land and some San Francisco companies, the Levi Strauss Foundation is helping fund a parks-improvement initiative for three local parks.
Posted By: Merle Lawrence, Senior Manager, U.S., Levi Strauss Foundation
Sep 06 2012
I tend to look forward . . . I like to envision what my world might look like in the year 2020 . . . And then I work backwards! Back to what actions I could take today & tomorrow to move towards 2020. Simply put, I tend to go forth.
In a world that is sometimes confusing and seemingly harder to understand, why waste time trying to predict the future . . . Let's get busy creating it. That's how true pioneers tend to think . . . That's how Levi Strauss thought back in 1873.
Posted By: James "JC" Curleigh, President, Global Levi's® Brand
You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
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