BLOG ARCHIVES - February 2012
Feb 07 2012
Coming Soon: Explorers
Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.
The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Feb 02 2012
Permanent. Sharp. Crease.
That’s how the Levi’s® brand describes its new Sta–Prest™ line.
Yes, that’s right, Sta-Prest™. What goes around, comes around, huh?
It was 1964 when the brand introduced its first line of Sta-Prest™ pants. One of the advertising slogans back then was, “Washed 33 Times!” In other words, a Sta-Prest™-treated garment could still retain its crease after that many washings.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
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