BLOG ARCHIVES - December 2011
Dec 30 2011
Amazon.com Carts Filled with Levi's®
Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both.
Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 29 2011
2011: A Good Year for Dockers®
It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Dec 27 2011
#iamlevis
With more than 9 million Likes on Facebook, the Levi's® brand has proven to be quite social when it comes to social media. Now, the brand is turning to social media to cast its 2012 marketing campaign. Simply tag your Instagram image with #iamlevis and you could be the new face of the brand that invented blue jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Dec 27 2011
A Better Manager, A Better Person
Does HIV/AIDS training in the workplace make any difference? Just ask Goa Hongli.
Goa, pictured immediately below, is a factory manager from China, working in an apparel factory in the tiny African country of Lesotho.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa | ||
Tags: Foundations, Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Dec 22 2011
From Minneapolis to Ethiopia
Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access.
On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.
Posted By: Lindsay Sornberger, Levi's® Brand Marketing | ||
Dec 20 2011
Hardly Strictly a Financier
Levi Strauss & Co. and the San Francisco Bay Area have lost a true friend.
Warren Hellman died Sunday of leukemia.
Warren can best be described as one of a kind. He was a talented financier and passionate about business, bluegrass music, giving back to the community and endurance sports. His direct, self-deprecating demeanor made him equally at home with captains of industry, twenty-year-old hipsters, country music divas, and anyone who shared his enthusiasm for the banjo and marathon running.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co. | ||
Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.
I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Dec 13 2011
Masculine, Yet Understated
Step into the new Dockers® store in Stockholm and that’s the sense you get – masculine, yet understated. Not that different from what you feel when you put on a pair of Dockers® men’s pants, right?
The store is located in the PK Huset department store mall in Stockholm’s up-market central district – a key shopping area for style-conscious Swedes and visitors.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Dec 09 2011
Levi’s® New Store Opens on Kalverstraat
If you find yourself on Amsterdam’s busiest shopping street – Kalverstraat – try the new Levi’s® store on for size.
The store is now open, combining the brand’s signature craftsmanship and authenticity with color and reclaimed materials. The result? A vibrant and youthful shopping destination for locals and visitors.
Posted By: Stefan Otte, Levi’s® Brand, General Manager Benelux and Scandinavia | ||
Tags: Levi's® | ||
Dec 08 2011
A Chance to Share the Holiday Spirit
If you live in the San Francisco Bay Area and are looking for a different way to spread the holiday cheer, consider donating to the Chronicle Season of Sharing Fund, which helps Bay Area families in need during the holiday season.
Spending time with our loved ones is one of the special joys of the holiday season.
Posted By: Bob Haas, Levi Strauss & Co. Chairman Emeritus | ||
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