BLOG ARCHIVES - October 2011
Oct 07 2011
A More Sustainable Future...By Design
When Rob Forbes sees parking spaces in San Francisco, he doesn’t always see asphalt and cars. He often sees a blank canvas waiting to become a lush green community gathering space.
“Cities are the bedrock of our culture,” the founder of Design Within Reach explains as a photo of a mini-park, occupying former parking spaces, appears on the LCD screen behind him.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Oct 06 2011
More Jeans. Less Water.
I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.
It's this belief that has led me through my career. And to Levi's. To change things.
Let me give you an example.
Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design | ||
Oct 06 2011
Steve Jobs: In Memoriam
Steve Jobs stood on the frontier for 56 years. He was a master innovator who changed computing, music and telecommunications.
He showed us that anything is possible and, in doing so, made the world a better place.
Many words will be written in the hours and days ahead about Steve Jobs. And with good reason. He inspired so many people in so many ways that we can only marvel at his artistry and intuition.
We thank him for showing us the way and for challenging the world to stay hungry and stay foolish.
Posted By: Robert Hanson, President, Global Levi's® Brand | ||
Tags: Levi's® | ||
Oct 04 2011
That Tab on Your, Um, Pocket? It's 75!
One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say, it’s ours.
That trademark is officially known as the “Tab Device.” You might just call it “the red Tab” when you see it on someone’s, um, back pocket.
To vintage clothing collectors, graphic artists, designers and advertising executives, the Tab Device is an icon, and it’s sometimes hard to believe it hasn’t been a part of Levi’s® jeans since the beginning.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi's® | ||
2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
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