BLOG ARCHIVES - September 2011
Sep 30 2011
We're All In It Together.
Suppose you’re an apparel company, moving product from, say, raw cotton in the field to a finished item in a store.
It’s a long chain, with many links. And while that “supply chain” process has never been simple, the added constraint of sustainability is making it even more complex. How do you get that product from farm to store…with minimal impact on the environment?
So it makes sense that colleges – and students – are taking a closer look, in the classroom, at sustainability. And collaboration.
Posted By: Will Morrison, Program Manager, Berkeley-Haas Center for Responsible Business | ||
Sep 29 2011
Kewl Khakis
None other than the Oxford English Dictionary has now said “kewl” is a real word – an alternative for “cool.”
It seems to me that we can use it to describe Dockers® Alpha Khakis, the brand’s alternative to jeans.
Kewl Dockers® Alpha Khakis.
If that’s not enough to drive home the fact that these are not your father’s Dockers, nor your boss’ chinos, the brand’s Europe team is now showcasing them in a Web-based film series, the “Alpha Generation.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Sep 27 2011
A Levi's® Fan
I have been wearing Levi's® 501® jeans for over 35 years and have about 20 years of Levi Jeans hanging in my closet.
They are tattered and shredded in the knees and thighs because I wore them in the photo studio and in the dark room to develop the pictures I take as a professional photographer and with hands always wet I dried them on my pants, closest thing to a towel.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Sep 22 2011
Facts vs. A Good Story
There are few things in life better than a good story – whether on the printed page, in a movie or told by a friend. And in most cases, the phrase, “don’t let the facts get in the way of a good story,” makes me smile.
But when a story runs roughshod over the truth and hurts something I care about, I’ll be the first to speak up. That’s what’s happening now, in some circles – and the target is the Levi’s® brand, which I lead.
Posted By: Robert Hanson, President, Global Levi's® Brand | ||
Tags: Levi's® | ||
Sep 22 2011
APEC's Global Leaders of Change
Our company’s hometown – San Francisco – just hosted one of its largest diplomatic gatherings since the signing of the United Nations charter more than 65 years ago.
Asia-Pacific Economic Cooperation – known as APEC – brought together nearly 3,000 delegates from 21 countries bordering the Pacific Ocean to promote trade and economic cooperation in the region. As part of the forum, U.S. Secretary of State Hillary Clinton convened leaders in government and business for the APEC Women and the Economy Summit.
Posted By: Mary Alderete, Vice President, Levi's® Global Marketing | ||
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Sep 20 2011
Back (Then) in the U.S.S.R.
Russia – part of the former Soviet Union – is a fairly new market for Levi’s® jeans, but the company and the brand actually visited that country more than fifty years ago.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi's® | ||
Sep 16 2011
Driving Social Innovation...to End HIV/AIDS
People exposed to or living with HIV/AIDS often don’t receive the care or support they need - particularly if they are low-income, live in more rural settings, or live on the margins of society.
We need to change that.
Fortunately, for the first time since the onset of the AIDS epidemic, the United States has a national HIV/AIDS strategy in place. And increasing access to health care for those who don’t have it is one of the strategy’s urgent goals.
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation | ||
Sep 15 2011
Spokes People
Let’s face it. There are people who like bicycles. And there are people who love them.
The folks at Oregon Manifest fall into the latter category. They live, breathe, eat, and otherwise support bicycling.
In fact, they say their organization exists to “celebrate and amplify bike craft, design and innovation.”
I’d say that’s true love.
Posted By: Andreas Herr, Program Manager, The Levi's® Brand | ||
Tags: Levi's® | ||
Sep 12 2011
Banning Sandblasting - The First Year
It's been one year since Levi Strauss & Co. and H&M announced a global ban on sandblasting on all our products. Since then, other apparel companies have joined us.
In this video blog post, our chief supply chain officer, David Love, shares his views about the reasons behind the ban and what you can do as a consumer to help end sandblasting as a finishing technique.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. | ||
Sep 09 2011
Denizen™ 10...at One
In June of 2010 I was focused on making my way in the world as a musician. My band, 53a, was getting quite a few gigs here in Singapore and we were recording our first album. I was teaching music and also had a part time job as a DJ at a local radio station.
Then...I got a call about possibly becoming a brand ambassador for a new brand from Levi Strauss and Co. It sounded interesting and involved a free trip to Shanghai for the brand launch. After meeting with some of the Levi Strauss & Co. folks for coffee at Starbucks one afternoon, I was sold on the idea.
Posted By: Sara Wee, Denizen™ 10 | ||
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