BLOG ARCHIVES - May 2011
May 30 2011
Levi's® Takes the LEED
Step into the Levi’s® brand store in Passage du Havre in Paris, and you’ll notice it’s different.
How so?
The lighting uses less electricity, for starters. That electricity comes from a green power provider and is obtained from 100% renewable sources. The store’s high efficiency plumbing fixtures result in 30% less water use. Even the flooring is made of 100% Forest Stewardship Council certified wood.
Posted By: Nathalie Schneider, General Manager, Levi's® France | ||
May 26 2011
Award-Winning Water<Less™ Jeans
If you’re wearing Levi’s® Water<Less™ jeans, you can walk a little taller today. Those jeans are now award-winning!
In London last night, The Guardian newspaper announced their 2011 Sustainable Business Awards. And in the category of Water, Levi Strauss & Co. won for its Water<Less™ jeans.
Here’s some of what the Guardian had to say in announcing the award:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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May 25 2011
A Small Gesture in the Wake of Tremendous Loss
There’s no way to know the hurt and loss of those who’ve suffered through the recent spring storms and tornadoes in parts of the U.S. Among the most recent victims, the residents of Joplin, Missouri.
You’ve, no doubt, seen images of the devastation. Here are some pictures of what was the Academy Sports and Outdoors store in Joplin.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 24 2011
Where to Go in San Francisco
At Levi Strauss & Co., we heart San Francisco. And by that, of course, I mean we love it.
After all, this is where our founder, Levi Strauss, started the company back in 1853. And it’s where he and Jacob Davis invented the first pair of blue jeans in 1873.
And we still call San Francisco home.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets.
What does this mean?
Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on.
Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
May 17 2011
Poetic Levi
Levi Brenden is a lot of things – 15-year-old boy, high school senior, excellent student, fluent in English and Japanese, and judging from the picture, a soccer enthusiast. And – get this – he was named after Levi’s® jeans.
That's our kind of kid!
Levi is also a poet. And his dad, Daniel Brenden, was kind enough to share a poem Levi wrote, recently published in the Aloha (Oregon) High School publication, “The Voice, New Beginnings 2011.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
May 15 2011
Not Just Cotton -- Better Cotton
Levi’s®, and Dockers®, and our newest brand, Denizen™, are known for marketing and design. We also want to be known for farming.
Not that we’re buying land and leasing tractors. We’ll leave that to the experts.
But 95% of our products are made of cotton. So we have a vested interest in how that cotton is grown. And that’s why we’ve joined the Better Cotton Initiative, which is committed to growing cotton in a way that’s healthier for communities and the environment – and more economical.
Posted By: Pankaj Kapoor, Levi Strauss & Co. Social & Environmental Sustainability | ||
May 11 2011
The Month of Respect
If your home is a relatively calm and stress-free place, consider yourself fortunate. And then consider this: 15.5 million children in the United States alone are growing up in homes where they witness or, worse yet, experience abuse.
15.5 million. Children.
At Dockers,® we want to do something about relationship abuse. Who wouldn’t? And you can help.
Posted By: Lissa Lowe, Dockers® Global Consumer Marketing | ||
May 10 2011
The Next 20 Years
We take great pride at this company in ensuring the dignity, respect and safe working conditions of not only our employees, but also the workers around the world who make our products.
In fact, 20 years ago, we took the labor, health, safety and environmental standards we used in our own factories and effectively told our vendors, “Here. These are now your standards.”
It was a big risk, one that many said would put us out of business. But it was the right thing to do.
And guess what? We’re still here.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. | ||
May 10 2011
Doing the Right Thing for the Right Reason
“Leaders of Tomorrow" -- that’s how Time magazine characterized my father, Peter E. Haas, Sr., and my uncle, Walter Haas, Jr., in 1953.
Posted By: Peter E. Haas, Jr., Director, Levi Strauss Foundation | ||
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