BLOG ARCHIVES - February 2011
Feb 08 2011
Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.
And precision is what ballet is all about, right?
The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Feb 04 2011
Worn-Out Art
Leave it to art students to turn worn-out blue jeans into works of art.
The students are from the San Francisco Art Institute. And they worked with us on a unique case study. The focus? Sculpture and sustainability. The medium? Recycled denim.
Over the course of their four-week intensive, Sustainable Sculpture, the students met and talked with Levi Strauss & Co. experts. We shared what we know about sustainability, the life cycle of our products, denim design and production.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Feb 04 2011
Happy Lunar New Year!
Before the newness slips away, we want to wish everyone a Happy New Year!
The Lunar New Year is now underway, with festivities and parades taking place in the Asia-Pacific region and around the globe.
This is especially noteworthy for us for a couple of reasons. Our hometown of San Francisco has one of the largest Asian communities — outside Asia Pacific — in the world. Plus, Hong Kong is the headquarters of our newest brand, Denizen, which recently launched in China, India, Singapore and Korea.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN®, Levi Strauss & Co. | ||
Feb 03 2011
Levi's® Aces the Test
Just how well do Levi’s® jeans perform? Very well, thank you!
But don’t simply take our word for it. Ask the folks at New York Magazine and the Fashion Institute of Technology.
The two teamed up at F.I.T.’s new Textile Lab to “stress test” three pairs of blue jeans:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Feb 01 2011
Hand-Crafted Surfing
Danny Hess makes his surfboards the old fashioned way: by hand, one-at-a-time, with wood. It’s his passion.
And a lot of the surfers who borrow one for a test ride end up buying one. That helps Danny keep his passion alive.
He tells his story himself much better than I ever could. In this Dockers® video, you’ll learn how Danny took a chance...and now earns his living…doing something he loves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
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