BLOG ARCHIVES - January 2011
Jan 27 2011
Ordinary People. Amazing Stories
In Tuesday’s State of the Union address, President Obama talked about America being “the story of ordinary people who dare to dream.”
Hard-working people are striving to overcome adversity all the time, right in our own backyard. Imagine, for example, purchasing your own home only months after being on the verge of homelessness. That’s exactly what Helena Edwards did -- with some help from EARN, a Bay Area non-profit that helps low-income families build prosperity by matching their savings.
Posted By: Matt Silva, Levi Strauss Foundation Communications Fellow, EARN | ||
Jan 26 2011
Yes, We're Open!
If you're visiting -- or living in -- San Francisco, we have something for you to check out: a brand new store! The Levi's® Plaza Store opened its doors this week in the lobby of our global headquarters, located at 1155 Battery Street.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 25 2011
In "Somewhere," Dorff's a Levi's Guy
In her new movie “Somewhere,” Sofia Coppola had a specific vision for her leading man: He’d be a Levi’s® guy.
Actor Stephen Dorff plays her vision – in the role of Johnny Marco, a hard-living Hollywood movie star. Marco is forced to reevaluate his life when his 11-year-old daughter unexpectedly shows up at the Chateau Marmont – his hotel home – with nowhere else to go.
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Tags: Levi's® | ||
Jan 21 2011
How'd We Do It???
In this video blog post, Levi’s® designer Carl Chiara talks about how the brand’s new Water<Less™ collection got started: In a laundry – a place where you’d expect to find LOTS of water, right? Not always!
The Water<Less™ collection is now in stores. After watching Carl’s explanation, you’re going to want to check it out. And maybe even add to your Levi’s® wardrobe! Learn more here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's®, Sustainability | ||
Jan 20 2011
Levi's Malaysian Flair
What would the Malaysians do? Well, when it comes to designing a tee, we now know!
The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.
Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Cotton and Raw Materials, Events, Fashion, Levi's®, Style | ||
Jan 17 2011
A Bold Road Trip -- Demi and Slight, Too
One of the best parts of working for a global company is seeing how the same product is marketed in different parts of the world. Take Levi’s® Curve ID jeans for women, for instance.
If you’re in the States, you’re probably familiar with the marketing campaign for this revolutionary new approach to woman’s jeans – in which the fit is based on shape, not size. You can see the jeans now on the Levi.com U.S. site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN™ | ||
Jan 14 2011
Green Jeans...and More
There’s a derogatory term, "green washing," in environmental circles. It’s based on a more familiar one, “white washing,” and refers to a company that may not be doing much in the way of sustainability, but likes to make you think it is.
I’m proud to say that Levi Strauss & Co. takes sustainability seriously. In fact, we’re working to build sustainability into everything we do. And with that in mind, we wanted to highlight, below, some of the company’s accomplishments in 2010.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jan 12 2011
Destined for Denizen
Looking back, I don’t think anything happened by chance.
My affair with Levi Strauss began when I was in design school in Chennai, on the Southeast coast of India, where I grew up. I remember spending a couple of sleepless nights digging up the history of Levi Strauss & Co. for a presentation I had to give. Little did I know that I would later be closely associated with the company.
Posted By: Bright Raj, "Denizen 10" Brand Ambassador | ||
Tags: dENiZEN™ | ||
Jan 10 2011
Water, Water Everywhere, But...
Some 72% of the earth is covered by water. It's all around us, but that doesn't mean we can waste it. Just the opposite, in fact.
It’s a complicated issue, but one thing almost all of us can do is...use less water.
For individuals like you and me, that might mean shorter showers, not letting the faucet run when you brush your teeth, or maybe washing your clothes less often.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's®, Planet, Sustainability, Water | ||
Jan 06 2011
Fashionably Detailed
One of the best parts about Levi Strauss & Co. is the amazing talent you find here. For example...
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
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