BLOG ARCHIVES - October 2010
Oct 08 2010
An Award-Winning Levi’s®...Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas.
That’s a sobering fact.
And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives.
Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch.
Why?
Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology | ||
Oct 06 2010
'Thank You, and Keep it Up'
I am writing to you to convey my feelings towards your 514™ X Slim Straight jean. If finances allow it to be so I will never purchase another piece of denim.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 05 2010
Innovation at Risk
Innovation may not be the first word that comes to mind when you think about Levi Strauss & Co., but it’s as much as part of us as cotton and zippers.
After all, it takes a lot of innovation for the company that invented blue jeans to remain a global apparel leader more than a century later – known for not only what we make, but also how we make it.
Posted By: Amy Leonard, Senior Vice President, Supply Chain, Levi Strauss & Co. | ||
Oct 01 2010
What's in Store? A Lot, Really.
The folks at the Levi’s® brand are, understandably, well known for the amazing product in their stores. Makes sense, right?
And as they expand in the retail world, they’re also becoming known for the stores themselves.
If you’ve had the chance to visit the brand’s flagship in London, you know what I’m talking about. It, too, is amazing. And now, an award winner. Make that awards!
Posted By: Jeff Kindleysides, Founder, Checkland Kindleysides | ||
2010You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
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