BLOG ARCHIVES - August 2010
Aug 11 2010
Marketing vs. Sincerity
A few weeks back, the first of the Levi’s® Workshops opened its doors for a two-month run. Focused on the craft of print, it’s located in San Francisco’s Mission District.
The workshop has played host to thousands of visitors interested in printmaking. Some come for classes and others wander in and start playing around on classic letterpress machinery. And learning.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?
My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern | ||
Aug 05 2010
"Woohoo" for Wasabi...and Facebook!
Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?
How about Facebook?
Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)
For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist | ||
Aug 03 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.
Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.
Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create | ||
Tags: Care Tag, Energy, Levi Strauss & Co., LS&Co, Planet, Social Responsibility, Sustainability | ||
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