BLOG ARCHIVES - August 2010
Aug 31 2010
Setting the Record Straight
Whether you read it in a newspaper or get it from someone “in the know,” you never really know if you have the best information unless you get it from the source.
Otherwise, it’s like that game, “Telephone,” where one person tells another, who tells another and, in the end, the facts are lost.
Posted By: Anna Walker, Senior Manager, LS&Co. Government Affairs & Public Policy | ||
Tags: Energy, Levi Strauss & Co., LS&Co, News, Public Policy, Sustainability | ||
Aug 27 2010
Most Importantly: Something Blue
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.
Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist | ||
Aug 24 2010
Would You Like Pleats With That?
As one men’s fashion magazine editor put it, few sartorial areas are as tricky as pants. The choice between pleated and flat-front pants is easily one of the most problematic decisions for a lot of guys, not least because there are no clear rules.
The big question is, Which style should you really go for?
Posted By: Howard Mutti-Mewse, Dockers® Europe | ||
Tags: Dockers® | ||
Aug 23 2010
Bloggers: Levi's® Curve ID Fits!
“All asses were not created equal.”
That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID, a new fit system for women’s denim. The words certainly resonated with New York-based fashion bloggers who recently attended an invitation-only event at the brand’s Soho store.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 19 2010
Lost and Found Gold
When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to come up against the occasional economic downturn.
In 1857, the company’s profits literally went down with the ship.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Hertiage | ||
Aug 18 2010
Asia Rising
Imagine yourself being there almost 140 years ago when Levi Strauss invented the world’s first blue jeans. That’s a little how I feel today – excited about being present at the start of something amazing.
We’ve just launched a new brand here at Levi Strauss & Co. It’s called dENiZEN™. And I have the pleasure of helping lead it.
Posted By: Terence Tsang, Senior Vice President, dENiZEN™ | ||
Aug 18 2010
Chilly in London
Sometimes you can submerge yourself in London culture. Sometimes you need an escape. Tucked away, last night, inside the bare-bricked surroundings of Levi’s flagship store, pianist, singer and entertainer, Chilly Gonzalez provided just that– a place to get away.
Posted By: Dan Wade, Levi's® UK Employee and Music Fan | ||
Aug 16 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.
What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Events, Levi Strauss & Co., Levi's®, LS&Co, Planet, Social Responsibility, Sustainability | ||
Aug 16 2010
Fetterman v. Colbert
Few people can comfortably take on comedian-turned-faux-conservative-personality Stephen Colbert under the bright lights of his Comedy Central TV set. But one person who can is Braddock, Penn. Mayor John Fetterman. And he has proved it again.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 12 2010
What Took So Long?
If you tuned in to NPR’s All Things Considered on Thursday, you might’ve thought you were eavesdropping on a sidewalk conversation between two women – about blue jeans.
In this case, the two women happened to be NPR Anchor Michelle Norris and Pulitzer Prize-winning Washington Post fashion writer Robin Ghivan.
“Most women would rather eat their toenails than go shopping for jeans” is how Norris introduced the conversation.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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