An Irish TBT Tale Behind A Favorite Pair of 501® Jeans
These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair…
Blog Entry - Heritage - March 14, 2019An Irish TBT Tale Behind A Favorite Pair of 501® Jeans
Love + Levi’s® – Six Valentine Tales
Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®. To celebrate…
Blog Entry - Heritage - February 14, 2019
From Trash to Treasure: A Historical Surprise
When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day…
Blog Entry - Heritage - January 17, 2019
The Evolution of LS&Co. Retail: 1980s to Present
This year, Levi Strauss & Co. celebrates the 35th anniversary of the first Original Levi’s® Store—a retail shop that opened…
Blog Entry - Heritage - November 8, 2018
Levi Strauss & Co.’s Civics History
At Levi Strauss & Co. we encourage active citizenship and eligible voters to get involved in our democracy and use…
Blog Entry - Heritage - September 27, 2018
The History Behind the Levi’s® Ride & Tie
The Levi’s® Ride & Tie is a true Levi’s® original. The sport was invented by Levi Strauss & Co. in…
Blog Entry - Heritage - August 2, 2018
Supersized! Levi’s® That Hit the Big Time
Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and just pure…
Blog Entry - Heritage - July 5, 2018
Levi’s® Activewear And The World Cup
Mexico is currently riding high off its historic win over Germany in last weekend’s opening game in this year’s World…
Blog Entry - Heritage - June 21, 2018
Throwback Thursday: Our Fab Favorites
As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from miniature puppet-sized…
Blog Entry - Heritage - May 17, 2018
Levi’s® At Yosemite: A Bear Of A Tale
In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier,…
Blog Entry - Heritage - April 19, 2018
