We Are 501®We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of…

Blog Entry - Values - April 8, 2016

Two Horses and 130 Years of HistoryTwo Horses and 130 Years of History

Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…

Blog Entry - Heritage - April 7, 2016

A Monster CollaborationA Monster Collaboration

Watching Southern-California based artist Evan Rossell raise a “Stink” at the Levi Strauss & Co. headquarters marked one cool intersect…

Blog Entry - Brands - April 6, 2016

What Blue Jeans Say About CultureWhat Blue Jeans Say About Culture

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…

Blog Entry - Heritage - March 30, 2016