Horse Power: The Story Behind Our Jeans — Literally
The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our favorite ponies…
Blog Entry - Heritage - May 2, 2014Horse Power: The Story Behind Our Jeans — Literally
Throwback Thursday: 501® Jean Trivia on Its Namesake Day – 5/01
It’s May 1 — that’s 5/01, if you’re in the U.S. — so what better time to brush up on…
Blog Entry - Brands - May 1, 2014
Destroying Denim…for Good
Ask Melissa Hook what she does for a living and her short answer is pretty simple: Destroy denim. Melissa is…
Blog Entry - Values - April 30, 2014
Yosuke Otsubo: From Denim Collector to Levi’s® Aficionado
There are lots of people around the world these days who collect vintage denim. Not so many years ago, that…
Blog Entry - Values - April 29, 2014
Report from the Ranch: A Captive Audience
So what do you do with two dozen fashion editors that you have corralled at a dude ranch to celebrate…
Blog Entry - Heritage - April 25, 2014
Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans
Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry - Heritage - April 24, 2014
Repurposed, Reimagined, Resourceful: The Parachute Trucker
Among the iconic Levi’s® brand products you may have in your closet is the Trucker jacket. It’s a wardrobe staple…
Blog Entry - Sustainability - April 23, 2014
Turf Day
“Watching grass grow” isn’t as boring as you might think. I mean, look at that guy above. He seems pretty…
Blog Entry - Uncategorized - April 22, 2014
15 Facts About the Khaki Pant
How well do you know khakis? For instance: did you know that the pants were a favorite of Audrey Hepburn…
Blog Entry - Brands - April 21, 2014
Hannah and Her Dockers®
“What do guys think they know about women, but they don’t? Everything.” Now, there’s a great quote as you prepare…
Blog Entry - Brands - April 18, 2014
