Levi Strauss & Co.’s Historian Sits Down with Vogue
Somewhere behind every Levi Strauss & Co. story, you’ll usually find our own Historian, Tracey Panek. The company’s 163-year history…
Blog Entry - Heritage - July 26, 2016Levi Strauss & Co.’s Historian Sits Down with Vogue
Ghost Signs: Remnants of Early 20th Century LS&Co. Advertisements
From ghost towns and ranches to hidden attic trunks, as the Historian for Levi Strauss & Co., I have tracked…
Blog Entry - Heritage - June 23, 2016
From the Archives…
Welcome to the first issue of From the Archives, a behind-the-scenes look at the little ins and outs of the…
Blog Entry - Heritage - May 26, 2016
Happy 143rd, Blue Jeans!
On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.…
Blog Entry - Heritage - May 19, 2016
Two Horses and 130 Years of History
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016
No Foolin’: Levi’s® Jeans Made for Clowning Around
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016
What Blue Jeans Say About Culture
You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…
Blog Entry - Heritage - March 30, 2016
On the Road in France—Sharing the 501® Globally
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016
Throwback Thursday St. Patrick’s Day Edition: Get Your Green On—Compliments of the Levi Strauss & Co. Archives
Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…
Blog Entry - Brands - March 17, 2016
This Will Be Your Chance to Step Inside The Era-Defining Late 1960s
From the boutiques and galleries of Swinging London, to the Paris student riots and anti-Vietnam protests, to pioneering space exploration,…
Blog Entry - Brands - March 4, 2016
