Throwback Thursday: Well-Worn in Wickenburg

Levi Strauss & Co.
April 16, 2015

In 1917, a hard-rock miner named Homer Campbell bought a pair of Levi’s® overalls at Brayton’s Commercial Company in Wickenburg, Arizona. He sent them back to Levi Strauss & Co. in 1920 because they had not held up as well as the other Levi’s pants he had worn. Actually, what didn’t hold up was the denim padding he had sewn all over the jeans — the pants themselves were still intact underneath.


Historical Collection