Categories for Heritage

No Foolin’: Levi’s® Jeans Made for Clowning Around

After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…

Blog Entry - Heritage - March 31, 2016

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…

Blog Entry - Heritage - March 30, 2016

Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…

Blog Entry - Brands - March 25, 2016

Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…

Blog Entry - Heritage - March 24, 2016

At Levi Strauss & Co., our business depends on water. From cotton to manufacturing to consumer care, this precious resource…

Blog Entry - Heritage - March 22, 2016

Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…

Blog Entry - Brands - March 17, 2016

The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20,…

Blog Entry - Brands - March 16, 2016

When we launched our “We are 501®”seasonal campaign in February, our goal was to highlight some of the amazing, creative…

Blog Entry - Brands - March 11, 2016

We’re still on a sugar high thanks to last week’s extra-special treat to commemorate the 30th anniversary of Dockers®. Although the…

Blog Entry - Brands - March 10, 2016

The people who live, work and play in the Bay Area understand how lucky we are to enjoy a body…

Blog Entry - Heritage - March 9, 2016