How Levi’s® Became a Part of U.K. Mod Style
In the 1979 film “Quadrophenia,” protagonist Jimmy Cooper escapes the drudgery of his job by jumping on his scooter and…
Blog Entry - Heritage - February 11, 2024Categories for Heritage
How Levi’s® Became a Part of U.K. Mod Style
Levi’s® Archives: More Than Denim
As the pioneer of the modern blue jean, it’s no surprise that we have a plethora of denim items in…
Blog Entry - Heritage - December 12, 2023
How LS&Co. Acquired Freddie Mercury’s 501® Jeans
It was 2 a.m. in San Francisco when I logged on to join “Freddie Mercury: A World of His Own,”…
Blog Entry - Heritage - October 29, 2023
Trucker, or Non-Trucker?
Pop quiz: What’s the name of the first Levi’s® riveted denim jacket? Hint — it’s not the Trucker. Though arguably…
Blog Entry - Heritage - October 17, 2023
Icons in Denim: A Queer Perspective
Last week, the Levi’s® brand and the Queer Britain Museum debuted From The Levi’s® Archives: Icons in Denim — A…
Blog Entry - Heritage - October 1, 2023
Meet Shane: A Tall Tale from the Levi’s® Archives
What historical Levi’s® artifact is 12 feet long, is named for a famous film and has copper rivets and a…
Blog Entry - Heritage - September 24, 2023
When the World Became Levi’s® Country
While answering a recent query in the Archives, I came across an intriguing announcement that offered the perfect chance to…
Blog Entry - Heritage - August 20, 2023
Calico 501® Artifacts Donated 75 Years After Discovery
Barbara Hunter Kepon was a teenager when she and her friends took a weekend camping trip to the Mojave Desert…
Blog Entry - Heritage - July 17, 2023
Re-enacting Our Famous Two-Horse Pull
When Levi Strauss & Co. and tailor Jacob Davis received a U.S. patent for “An Improvement in Fastening Pocket Openings”…
Blog Entry - Heritage - March 27, 2023
501® Fab Facts: The Story of Selvedge
On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an innovative…
Blog Entry - Heritage - February 21, 2023
