The Levi’s® Legacy of President Jimmy Carter
Editor’s note: We were saddened to hear of Jimmy Carter’s passing. In his honor, and in recognition of the official…
Blog Entry - Heritage - January 9, 2025Editor’s note: We were saddened to hear of Jimmy Carter’s passing. In his honor, and in recognition of the official…
Blog Entry - Heritage - January 9, 2025For over 170 years, Levi Strauss & Co. has been crafting a legacy of commitment to service, quality, durability and…
Blog Entry - Heritage - January 5, 2025When a plush yellow puppet made its debut as the main character in a series of Levi’s® ads in the…
Blog Entry - Heritage - December 15, 2024It was the summer of 1976 when lifelong Levi’s® fan Donn Grinsteiner of Bismark, North Dakota, first heard about the…
Blog Entry - Heritage - November 5, 2024For decades, the Levi’s® brand has maintained an unwavering position at the center of culture, becoming — and staying…
Blog Entry - Brands - August 22, 2024With the excitement of the summer games in Paris in full swing, it’s a perfect time to rewind the clock…
Blog Entry - Heritage - August 8, 2024With a deep-rooted legacy spanning over 170 years, Levi Strauss & Co. has a rich history filled with impressive tales,…
Blog Entry - Heritage - June 11, 2024Levi Strauss & Co. made history on May 20, 1873, when it received a patent for its riveted pants, marking…
Blog Entry - Business - May 20, 2024To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…
Blog Entry - Brands - April 14, 2024Denim hunting, where denim enthusiasts on the lookout for old denim explore surprising locations — old attics and walls, barns,…
Blog Entry - Heritage - March 21, 2024