The Mystery Behind a Well-Worn WWII Levi’s® Jacket
From flea markets to family closets, artifacts find their way to the Levi Strauss & Co. Archives from all kinds…
Blog Entry - Heritage - March 24, 2026Categories for Heritage
The Mystery Behind a Well-Worn WWII Levi’s® Jacket
From Budapest to Britain: The Inspiring Story of the U.K.’s Greatest Levi’s® Salesman
With over 170 years of rich history, Levi Strauss & Co. is part of hundreds of thousands of untold stories,…
Blog Entry - Business - January 7, 2026
The Gift of Levi’s®: Holiday Tales From the Archives
The holidays are a time for giving — and for Levi’s® fans, there’s no better gift than Levi’s® denim. Over…
Blog Entry - Heritage - December 9, 2025
From the Store to the Museum: Jesse’s Levi’s® Story
Editor’s note: The following article was written by Jesse Sandhu, store manager at Levi’s® 7201 in Calgary, Canada. Levi’s® isn’t…
Blog Entry - Business - November 12, 2025
The Vault Reopens: Celebrating Music Icons in Levi’s® Denim
After five years, Levi Strauss & Co. is thrilled to welcome the world back to The Vault — our newly expanded company museum at our headquarters at 1155…
Blog Entry - Business - November 5, 2025
When Clay Met Levi’s®: The Levi’s® Brand’s First Global Ad
The Levi’s® brand has spent decades curating creative, memorable marketing campaigns and advertisements that are just as iconic as the…
Blog Entry - Heritage - September 24, 2025
Summer Through the Levi’s® Archives
As Levi Strauss & Co. historian, I’ve spent over a decade collecting stories about Levi’s® fans of all ages, all…
Blog Entry - Heritage - August 25, 2025
Outfitting the West: The Heritage of Levi Strauss & Co.’s Original Western Wear
Throughout its rich history, Levi Strauss & Co. has done much more than make jeans — it has woven a…
Blog Entry - Heritage - August 7, 2025
Beach Boys Summers in White Levi’s®
It’s no secret Brian Wilson and the Beach Boys had a profound impact on culture, reinforcing California beach lifestyle and…
Blog Entry - Heritage - July 28, 2025
Celebrating the Evolution of Riveted Denim
When you pick up a pair of Levi’s® blue jeans or a vintage Levi’s® jacket, one of the first things…
Blog Entry - Heritage - March 24, 2025
