A Roundup of Jumbo Levi’s® Stories From the Levi Strauss & Co. Archives
Most Levi’s® are made to fit the people who wear them. But every now and then, Levi’s® makes a pair…
Blog Entry - Heritage - September 10, 2026Categories for Heritage
A Roundup of Jumbo Levi’s® Stories From the Levi Strauss & Co. Archives
Keith Haring’s Patched Levi’s® 501® Jeans Added to the Archives
American artist Keith Haring was a leading figure of 1980s New York who brought art to the streets, painting vibrant,…
Blog Entry - Heritage - August 31, 2026
The Met’s “Costume Art” Exhibit Features Levi’s® Disability Jeans
“Costume Art,” the latest fashion exhibition at The Metropolitan Museum of Art in New York City, explores fashion on diverse…
Blog Entry - Heritage - August 16, 2026
Levi’s® Jeans: Putting the Blue in Red, White and Blue
Ingenuity. Individuality. Enduring. These are some of the themes that emerge when you look back at the past 250 years…
Blog Entry - Heritage - July 1, 2026
Behind the Original: Bruce Springsteen’s Iconic Levi’s®
From Rosé to Doechii, there’s no shortage of unforgettable backsides featured in “Behind Every Original,” the latest global brand campaign…
Blog Entry - Heritage - May 27, 2026
The Mystery Behind a Well-Worn WWII Levi’s® Jacket
From flea markets to family closets, artifacts find their way to the Levi Strauss & Co. Archives from all kinds…
Blog Entry - Heritage - March 24, 2026
From Budapest to Britain: The Inspiring Story of the U.K.’s Greatest Levi’s® Salesman
With over 170 years of rich history, Levi Strauss & Co. is part of hundreds of thousands of untold stories,…
Blog Entry - Business - January 7, 2026
The Gift of Levi’s®: Holiday Tales From the Archives
The holidays are a time for giving — and for Levi’s® fans, there’s no better gift than Levi’s® denim. Over…
Blog Entry - Heritage - December 9, 2025
From the Store to the Museum: Jesse’s Levi’s® Story
Editor’s note: The following article was written by Jesse Sandhu, store manager at Levi’s® 7201 in Calgary, Canada. Levi’s® isn’t…
Blog Entry - Business - November 12, 2025
The Vault Reopens: Celebrating Music Icons in Levi’s® Denim
After five years, Levi Strauss & Co. is thrilled to welcome the world back to The Vault — our newly expanded company museum at our headquarters at 1155…
Blog Entry - Business - November 5, 2025
