Revisiting Our Hunt for the Oldest Levi’s® 501® Jeans
Heath Rackley of Lubbock, Texas, struck gold when he found a pair of Levi’s® blue jeans at the bottom of... View Article
Blog Entry - Heritage - September 19, 2022Categories for Heritage
Revisiting Our Hunt for the Oldest Levi’s® 501® Jeans
How LS&Co. Supported Mississippi Residents During the AIDS Crisis
Image: Jackson Free Press “The urns weren’t memorials. They were storage. They were the remains family members did not wish to acknowledge. They... View Article
Blog Entry - Heritage - August 29, 2022
How LS&Co. Employees Celebrated Queen Elizabeth’s San Francisco Visit
Almost 40 years ago, in 1983, Queen Elizabeth made a memorable trip to San Francisco. Her visit was marked by... View Article
Blog Entry - Heritage - August 1, 2022
The Oldest Levi’s® Advertisement? It’s a Ghostly Remnant
According to local legend, it’s the oldest existing Levi’s® advertisement of its kind. It’s black and yellow, features two horses... View Article
Blog Entry - Heritage - July 14, 2022
Sack Coat Now Second-Oldest Jacket in LS&Co. Archives
In the late 19th century, mining was a vital component of the economy of the American West and a key... View Article
Blog Entry - Heritage - July 5, 2022
Celebrating 501® Day Around the World
On May 20, 1873, LS&Co. received a patent for its riveted pants, officially marking the birthday of the Levi’s® 501®.... View Article
Blog Entry - Brands - May 20, 2022
Countdown to 150, 501® Fab Facts: The First Belt Loops
On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an... View Article
Blog Entry - Heritage - May 18, 2022
LS&Co.’s First Women’s Outdoor Separates Turn 100
Women’s fashion in the 1920s was groundbreaking in many ways. It was the era of flappers, when Western women sported... View Article
Blog Entry - Heritage - April 5, 2022
Our Fab Favorites: Lauryn Hill’s Levi’s®
Our Fab Favorites asks Levi Strauss & Co. insiders for the lowdown on their top picks from the Levi Strauss... View Article
Blog Entry - Heritage - March 21, 2022
How A ‘60s Levi’s® Ad Became a Gift of Love
In 1968, Levi’s® debuted a series of advertisements that captured the look and feel of the era. Young people dressed... View Article
Blog Entry - Heritage - February 18, 2022
