Categories for Heritage

The Story of Grafton Tyler BrownThe Story of Grafton Tyler Brown

This Black History Month we’re exploring the creative minds of LS&Co.’s Black creators. You’ve already learned about some members of…

Blog Entry - Heritage - February 25, 2024

Levi’s® Archives: More Than DenimLevi’s® Archives: More Than Denim

As the pioneer of the modern blue jean, it’s no surprise that we have a plethora of denim items in…

Blog Entry - Heritage - December 12, 2023

Trucker, or Non-Trucker?Trucker, or Non-Trucker?

Pop quiz: What’s the name of the first Levi’s® riveted denim jacket?   Hint — it’s not the Trucker.   Though arguably…

Blog Entry - Heritage - October 17, 2023

Icons in Denim: A Queer PerspectiveIcons in Denim: A Queer Perspective

Last week, the Levi’s® brand and the Queer Britain Museum debuted From The Levi’s® Archives: Icons in Denim — A…

Blog Entry - Heritage - October 1, 2023

When the World Became Levi’s® CountryWhen the World Became Levi’s® Country

While answering a recent query in the Archives, I came across an intriguing announcement that offered the perfect chance to…

Blog Entry - Heritage - August 20, 2023

Re-enacting Our Famous Two-Horse PullRe-enacting Our Famous Two-Horse Pull

When Levi Strauss & Co. and tailor Jacob Davis received a U.S. patent for “An Improvement in Fastening Pocket Openings”…

Blog Entry - Heritage - March 27, 2023