Categories for Heritage

Meet Shane: A Tall Tale from the Levi’s® Archives

What historical Levi’s® artifact is 12 feet long, is named for a famous film and has copper rivets and a... View Article

Blog Entry - Heritage - September 24, 2023

While answering a recent query in the Archives, I came across an intriguing announcement that offered the perfect chance to... View Article

Blog Entry - Heritage - August 20, 2023

Barbara Hunter Kepon was a teenager when she and her friends took a weekend camping trip to the Mojave Desert... View Article

Blog Entry - Heritage - July 17, 2023

When Levi Strauss & Co. and tailor Jacob Davis received a U.S. patent for “An Improvement in Fastening Pocket Openings”... View Article

Blog Entry - Heritage - March 27, 2023

On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an innovative... View Article

Blog Entry - Heritage - February 21, 2023

In September 1857, four years after setting up his business in San Francisco, Levi Strauss faced a major setback. S.S.... View Article

Blog Entry - Heritage - February 13, 2023

LS&Co. historian Tracey Panek takes us behind the scenes of the original Levi’s® footwear. Levi’s® riveted denim jeans and... View Article

Blog Entry - Heritage - January 5, 2023

A four-foot-wide button. A two-and-a-half foot red Tab. These are some of the smaller details of a Levi’s® jacket that... View Article

Blog Entry - Heritage - November 16, 2022

Nowadays, Levi’s® products are well known around the world as style sensations. But back in the 1940s, our jeans were... View Article

Blog Entry - Heritage - October 31, 2022

Note. On May 20, 2023, the 501®, the world’s first riveted denim blue jean, turns 150 years old. It began... View Article

Blog Entry - Heritage - October 12, 2022