Categories for Brands

Brazil Celebrates the 145th Birthday of the 501®

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…

Blog Entry - Brands - May 10, 2018

We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will celebrate its…

Blog Entry - Brands - May 1, 2018

Editor’s Note: The following interview was originally published on levi.com. How does a brand stick around and continue to remain…

Blog Entry - Brands - April 26, 2018

Coachella may officially be behind (or is it Bey-hind?) us, but it also marks the kickoff of the summer festival…

Blog Entry - Brands - April 24, 2018

Japanese craftsmanship and Australian Aboriginal tribal culture come together with a denim twist in the indigo blue, sea-faring Spring/Summer 2018…

Blog Entry - Brands - April 16, 2018

At Levi Strauss & Co. we’ve worked with denim for nearly 150 years—blue jeans, jackets and other denim duds. But…

Blog Entry - Brands - April 12, 2018

Time to step up to the style plate this baseball season. America’s favorite pastime and its favorite American brand are…

Blog Entry - Brands - April 10, 2018

As an industry leader in all things denim, we are often approached by some of the best in the business…

Blog Entry - Brands - April 9, 2018

When we announced Project F.L.X., our transformative new operating model that automates the jeans finishing process, it was instantly recognized…

Blog Entry - Brands - April 6, 2018

While there is plenty of new for Dockers® these days, the brand is going back to its roots with a…

Blog Entry - Brands - April 4, 2018