Author Archives for Unzipped Staff

Five models pose together wearing items from the 2026 Levi's® Pride Collection.

Riding Together: How Levi’s® Is Celebrating Pride in 2026

June 2, 2026 5:00 pm Published by Unzipped Staff Comments Off

For Levi Strauss & Co., Pride is not just a month or event; it’s part of an ongoing demonstration of…

A recreation of Bruce Springsteen's “Born in the U.S.A.” album, featuring a backside wearing Levi's® 501® jeans, a black studded belt, white t-shirt, and red baseball cap in the back right pocket against red and white stripes.

Behind the Original: Bruce Springsteen’s Iconic Levi’s®

May 27, 2026 3:00 pm Published by Unzipped Staff Comments Off

From Rosé to Doechii, there’s no shortage of unforgettable backsides featured in “Behind Every Original,” the latest global brand campaign…

A Gap employee, an LS&Co. employee and KPMG employee stand with their backs to the camera wearing their company volunteer shirts at a Downtown Volunteer Coalition volunteer project

From Founding Partner to Growing Coalition: Supporting San Francisco’s Comeback

May 14, 2026 5:00 pm Published by Unzipped Staff Comments Off

San Francisco has been home to Levi Strauss & Co. since 1853, and it continues to be part of who we are today. That’s why Levi Strauss &…

Two Levi Strauss & Co. employees sit on a couch with their backs to the camera. They point at a computer screen on the right-hand employees lap. Two other employees can be seen chatting in the background.

Modernizing LS&Co.’s Global Technology Foundation

May 12, 2026 1:25 pm Published by Unzipped Staff Comments Off

From deploying intelligent agents to automating complex business processes and making real-time decisions across a global operation, every AI capability…

A Levi Strauss & Co. employee sits at a table looking at their laptop as another employee points to their screen

Levi Strauss & Co. Takes the Next Step in Its Data Transformation: Introducing Conversational Analytics

May 7, 2026 6:00 am Published by Unzipped Staff Comments Off

Last year, Levi Strauss & Co. shared a significant milestone in our journey to become a data-driven business, moving from…

Meet the Originals Behind Our Newest Levi’s® Campaign

April 26, 2026 5:00 pm Published by Unzipped Staff Comments Off

True Originals live at the intersection of culture, self‑expression and progress. Our newest global brand campaign, “Behind Every Original,” brings…

How We Make Levi’s® Product Photos

April 21, 2026 5:00 pm Published by Unzipped Staff Comments Off

Behind every Levi’s® product photo — a perfectly draped Trucker on Levi.com, a marketing shot of a 501® at a…

A hand holds a magnifying glass up to a patch of grass, zooming in on an insect

Growing a Better Cotton Future in Pakistan

April 16, 2026 5:00 pm Published by Unzipped Staff Comments Off

The vast majority of Levi Strauss & Co. products are made with cotton. We want to source that cotton sustainably,…

The 1978 Argentine Soccer Team poses for their official team photo

Levi’s® Kicks Off Four Football Federation Partnerships

April 13, 2026 9:00 am Published by Unzipped Staff Comments Off

It’s time to kick off the second half of the year of Levi’s® sports. On the heels of the brand’s Home Turf activations this winter,…

Folk singer‑songwriter Kevin Kaarl poses in a Levi's® denim jacket, Levi's® jeans and black boots against a blue background for the Levi’s® and COLORSxSTUDIOS global music program, EMERGENT.

Levi’s® and COLORSxSTUDIOS Launch EMERGENT

April 8, 2026 9:00 am Published by Unzipped Staff Comments Off

The Levi’s® brand and music go hand in hand. That’s why Levi’s® has partnered with music platform COLORSxSTUDIOS to launch EMERGENT, a multiyear global music program designed to…

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