This holiday season, the Levi’s® brand is embracing the idea that warmth is more than a feeling — it’s a way of showing up. With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness.
Bringing the campaign to life is a whimsical stop-motion film featuring Fuzzyeti — affectionately known as Gus — a larger-than-life campaign character whose journey from feared outsider to welcomed guest captures something universal about the season: everyone wants to feel like they belong. The film, which required four hours of filming for each second of animation, includes a set and characters fully crafted by hand, with each character outfit meticulously reproduced by artisans. The choice to use Claymation harks back to “Clayman,” the 1995 Levi’s® ad that was the first ever full-length commercial shot entirely in Claymation — an advertising history first.
The featured collection is built around a range of men’s and women’s sweaters designed to bring warmth, versatility and character to everyday holiday dressing. Women’s styles include the Charlotte Crewneck Cardigan and Ava Quarter-Zip Sweater, elevated essentials that balance classic holiday styling with a modern Levi’s® attitude. For men, the Presidio Crew Sweater and Miles V-Neck Sweater anchor a lineup of textured knits designed to be paired with denim, corduroy and outerwear.
Levi’s® Sweater Season gets even cozier with the brand’s wide range of cold-weather layers, including fleeces, flannels, thermals, Truckers, corduroys and hats. Layering is key to holiday dressing, connecting the softness and comfort of knitwear with iconic Levi’s® denim silhouettes like the 501® Loose, 578™ Baggy, Ribcage and Loose Taper.
“Our Levi’s® Let’s Get Fuzzy campaign was an opportunity to experiment with immersive and tactile world-building across retail, digital and social. Anchored by a film created entirely with stop-motion Claymation, it’s also the celebration of the craft and human creativity synonymous with the Levi’s® brand,” said Kenny Mitchell, Global Chief Marketing Officer at Levi’s®. “Let’s Get Fuzzy is another step in our ambition to be the world’s leading denim lifestyle brand, putting into focus our range of sweaters as the perfect pairing to our iconic denim this holiday season and building on our ambition to grow across categories.”
“Let’s Get Fuzzy” kicks off globally on November 2, with the collection available for purchase on Levi.com and the Levi’s® app and in select Levi’s® stores. The Levi’s® Tailor Shop is also introducing a dedicated holiday customization offering at select locations worldwide, featuring personalized touches and fuzzy embellishments that transform Levi’s® icons into one-of-a-kind gifts.
