International Women’s Day: How We Shape Our World

Levi Strauss & Co.
March 8, 2019

In honor of International Women’s Day and Women’s History Month, the Levi’s® brand is launching “I Shape My World”, a global initiative dedicated to celebrating and elevating the extraordinary women who move our world forward every day.

The campaign celebrates the spirit of women empowerment and the determination to inspire change. Inspired by India’s 2017 “I Shape My World” campaign, the Levi’s® brand took the initiative a step further by creating a unified global campaign, one that’s inclusive to all who identify as a woman.

“This year we celebrate women from 10 countries – activists and artists who are changing the world by speaking up. We honor these women and hope to inspire women around the world to do the same,” said Jennifer Sey, LS&Co Chief Marketing Officer.

This year’s “I Shape My World” campaign features more than 40 collaborators from around the world, including women from India, Mexico, Russia, Thailand, Turkey, the United States, and more. From fighting off society’s female stereotypes to taking a stand for something they truly believe in, get inspired  by watching the Levi’s® brand’s “I Shape My World” stories here.

And because we know that we have extraordinary women inside LS&Co.’s walls, we asked our own employees how they shape their own worlds. Here are a few inspiring responses: