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A blue background featuring text reading "Behind every Original" next to a red Levi's® batwing logo, overlaid with cut out images of Rosé, Shai Gilgeous-Alexander, Doechii, Questlove and Stefanie Giesinger modeling Levi's® outfits as part of the Levi's® brand's global brand campaign, "Behind Every Original."
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Meet the Originals Behind Our Newest Levi’s® Campaign

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The 1978 Argentine Soccer Team poses for their official team photo

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Levi’s® Kicks Off Four Football Federation Partnerships

Folk singer‑songwriter Kevin Kaarl poses in a Levi's® denim jacket, Levi's® jeans and black boots against a blue background for the Levi’s® and COLORSxSTUDIOS global music program, EMERGENT.

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Levi’s® and COLORSxSTUDIOS Launch EMERGENT

Eight Levi Strauss & Co. employees pose on the "denim carpet" at the National Gallery of Victoria Gala

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Defining Denim Down Under

The backside of a person wearing Levi's® dark was denim jeans with a long sleeve light blue shirt

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Levi’s® Launches “Behind Every Original” Campaign

Red graphics and text in a spray paint style features the Levi's® batwing logo followed by text reading "Home Turf"

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Levi’s® Launches Home Turf Pop-Up Ahead of the Big Game

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Win Best Dressed This Holiday Season With LS&Co.

A close up image of the Levi’s® x Barbour Spey Wax Jacket, which reimagines Barbour’s classic silhouette in tobacco wax with brown cord collar, featuring pocket flaps shaped like Levi’s® iconic arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s® archival denim. With moleskin pocket lining and co-branded elements throughout, the piece bridges outdoor functionality with authentic Western workwear DNA.

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Introducing Levi’s® x Barbour

Left: a model stands against a grey backdrop with their hands by their side, wearing a light wash Levi's® denim Trucker jacket and matching Levi's® 501® Thermodapt jeans. Middle: A zoomed in cropped image of the model with a hand in their pocket. Right: the model stands with their hands behind their head.

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501® Thermodapt: Innovation for Every Season

Two side by side images of two models wearing the Levi's® 501® curve jean.

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501® Curve: An Icon Reimagined

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