Follow the Leader: The Best of Bike Culture on Instagram

Levi Strauss & Co.
October 7, 2015

We all know that when it comes to the environmental impact of getting to work, two wheels are better than four. At Unzipped, we’ve also covered how to get started for biking-to-work newbies, and shared innovations in biking infrastructure from around the world to prove biking is way more than a trend. But are you looking for even more bike inspiration to get you into the saddle?

Here’s a tip: Follow along with this list of cycling-filled Instagram accounts for fresh perspectives from around the world. You’ll find everything from the latest and greatest in biker-friendly apparel, to scenic bicycle tours, to an inside look at indie bike-maker communities. There’s bound to be something that catches your eye. Just be sure not to be caught scrolling through Instagram while biking!


The Radavist is the name for a group of individuals who share a love of cycling and the outdoors. “From mashing the city on a track bike to shredding the trails on full suspension. Take the time to get rad.” Now that’s something we can get behind.

A photo posted by The Radavist (@theradavist) on


Breadwinner Cycles makes beautiful high-quality bicycles for people who love to ride every day. A mix of racing photos from happy customers, travel pics, and products for gearheads to drool over, this account makes you feel like a part of the biking community.


A hip bike outfitter with a great story, that might just be the next big thing: “Almost 3 years ago Team Dream Bicycling Team started out as a side joke for me and some friends. Over time it graduated into a fun side project where we worked with some of our favorite domestic manufacturers to make cool stuff. Last year I was actually able to quit my job and focus full time on just that…I can say wholeheartedly that I absolutely love my job & owe it all to people who believe in what we do.”


Anna Maria Diaz-Balart and Tayler Rae Dubé are a couple of bad-ass ladies that are bringing women into cycling — from competitive to commuter. The artfully-shot, style-infused images they share are the epitome of cycling cool. Major bikespiration!


Mae, a Levi’s® Commuter brand ambassador, just started cycling around Atlanta three years ago but she’s dived quickly into the world of Cyclocross racing. She’s committed to encouraging more women to get in on the sport, even though she admits she’s no seasoned pro herself. “I just like to ride my bike and hopefully inspire others to do the same! You’ll see me post a lot about donuts, dogs and fashion too.”

A photo posted by Mae Elizabeth (@maeelizabethg) on


This new account from Levi’s® is a way to stay in the loop on new products while also keeping in touch with friends and fans of Levi’s® Commuter from all over the world.


A fellow SF-based company, whose collection of ‘grams captures the spirit, fun and community of city riding.

A photo posted by PUBLIC Bikes (@publicbikes) on


Linus Bike’s feed transports you to the laid-back fashion-forward vibe of Venice Beach, California, as well as other city biking hotspots around the world.

A photo posted by Linus Bike (@linusbike) on


It’s travel photography…on two wheels! Posted and curated “by folks addicted to campfire smoke, chromoly steel and getting lost.” Combining bicycles, camping and the outdoors? Yes please.


If you’ve never considered a bike tour before, Darren Alff ‘s feed will be sure to get you planning, or at least daydreaming of seeing Europe on bike. Or if you’re not up the physical journey itself, all the more reason to follow long on Instagram. No pannier needed.

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