Throwback Thursday: Jerry’s Story

Levi Strauss & Co.
June 25, 2015

After 42 years at LS&Co., Jerry O’Shea founded the Red Tab Foundation to give back

The story of Levi Strauss & Co. is one of innovation and the pioneering spirit, set against a backdrop of a proud heritage that dates back to Levi Strauss himself. This story finds expression not only in denim and khaki, but also in a spirit of giving back that is as strong today as it ever was. One of the innovative ways LS&Co. gives back is the Red Tab Foundation. For more than 30 years, the organization has been a unique resource for our company’s employees and retirees facing unexpected financial emergencies.

The foundation’s story begins at the end of one pioneering man’s storied career. Gerald O’Shea — Jerry to his family and friends — started in the stock room, finished in the boardroom, and never, for a moment, lost sight of who he was and where he came from.

Watch this video to learn more about Jerry’s story and his legacy of giving back:

In remembering Jerry O’Shea and the impetus for the Haas family’s commitment to the Red Tab Foundation, Peter Haas Sr. said, simply, “It has been a custom in the company to look out for people.” Jerry’s legacy has been carried on by the generous support of the Haas family, LS&Co. leaders, employees and retirees of the company. Jerry’s family recently visited the staff of the Red Tab Foundation and were extremely pleased with the work still being carried on in his stead.

In honor of Jerry’s legacy, for the second year in a row, the Red Tab Foundation is pleased announce the Pete Haas & Chip Bergh $150K Red Tab Challenge. This means that for every dollar an LS&Co. employee donates, two or more dollars go to help alleviate worry and provide hope to an LS&Co. employee or retiree facing an unexpected emergency.

To donate or apply for help, visit the Red Tab Foundation website.