Dockers® Joins Sarah Harbaugh and Jon Gruden in the Fight Against Dad Pants

Levi Strauss & Co.
June 11, 2014

Father’s Day is around the corner. And as the leading khaki apparel company for men, Dockers® wants to lend a hand this year to help solve a problem that many dads face in fatherhood. It’s not a lack of sleep from late nights with work and kids, or finding time to hang with the guys. We’re talking about a serious condition called Dad Pants, acutely identified by shapeless, billowing, and often pleated pants that transform casual wear into casualties.

And who better to help spread the message that there is hope out there for dads suffering from bad Dad Pants, than Sarah Harbaugh. Wife to San Francisco 49ers head coach, Jim Harbaugh. Mother to his children. Advocate for stylish khakis and spouses of men who are afflicted second hand by bad fashion on a daily basis.

You might remember just a few short months ago, the world came to Sarah’s side when she publicly discussed the challenges of Jim’s wardrobe. But this story has a fairy tale ending. Today, there is a solution, thanks to Dockers®. Just take it from Sarah who talks about the positive changes Dockers® made in her life in the video below.

From the Dockers® Field Khaki Straight Fit to the Dockers® Twill Blazer (Jim is sporting both in the video!), Dockers® can change the way you see your Dad, spouse or man in your life. So this Father’s Day, join the movement by helping to Stop Dad Pants. Here are three ways you can join the fight:

1) Become an advocate by using the hashtag #StopDadPants in your social posts;

2) Spread Sarah’s message by clicking on the share button below;

3) Share photos of “Dad Pants” in your life, or photos of how Dad used Dockers® to cure Dad Pants, on Twitter and Instagram from June 11 – June 30. All those tagged #StopDadPants will be entered for a chance to win a pair of tickets to a game at Levi’s® Stadium in San Francisco.

But the best way to lend a hand is to head to or your local department store where Dockers® are sold to become part of the solution.

And if you don’t believe us, just take a look at this locker room pep talk from rousing former football coach and NFL analyst, Jon Gruden. He’s got some strong feelings about Dad Pants and the good that can come just from slipping on a pair of Dockers®. We think by the end of hearing his inspirational rally cry, you might start feeling the same way, too.