Print Header

LS&Co. & Intel: RFID Pilot at Levi’s Plaza


Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. We continue to uncover new avenues for progress, including exploring ways to engage and inform our consumers online and in our stores. This comes through in a recent announcement by fellow Bay Area company, Intel, which has been working with LS&Co. to bring new inventory technology to life for the Levi’s® brand.

Intel and the Levi’s® retail team have been collaborating to develop a proof of concept that delivers near real-time inventory monitoring in our Levi’s® Plaza Store in San Francisco.

“We’re interested in technology that is going to enhance and improve the consumer experience in our stores,” said Noah Treshnell, LS&Co.’s senior VP of retail and global retail capabilities.

This, he explained, can be done through inventory accuracy and inventory visibility. “When a consumer comes into our stores and they find what they want in terms of the product, they find it on the shelf, in their size and it’s available. We’re also looking to empower our stylists in stores with the right tools to deliver superior service to our consumer.”

How does it work?

Using RFID tags on all items in the store, Intel gateways, Intel-powered sensors, and cloud-based analytics, the Levi’s® store team gains visibility into what’s on the shelf or what might be running low, making the process of inventory management more effective.

All this means that when the consumer comes into the store looking for a perfectly fitting pair of jeans in a specific size and color, it’s on the shelf, and the store associates can spend more time delivering a great shopping experience to the consumer and less time checking the back for sizes.

Watch this video to see the solution in action:

Like this story?

Sign up for the Unzipped newsletter to get the best of the Unzipped blog — company news and views, employee profiles, innovation and sustainability stories, behind-the-scenes and Archives highlights — sent straight to your inbox weekly.