LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 16 2010

Well Hung

 One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Aug 03 2010

Clothes Dryers: Beware!

The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.

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Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create

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