LS&Co. Unzipped
Jul 23 2012
What Would the End of AIDS Mean to You?
… the end of sadness for many people around the world … saving a lot of lives including my good friend … a cure for my step sister and her little girl, so they can have happy full lives These are the very heartfelt answers we received when we polled Levi’s® retail employees from the US, Canada, Mexico and Brazil about what the end of AIDS would mean to them. On Saturday, we unveiled our second AIDS Memorial Quilt panel to the public on the National Mall in Washington, D.C., at the International AIDS Conference, the most attended HIV/AIDS conference in the wor
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Jul 20 2012
Doubling Down – on People – in Las Vegas
There are few safe bets in Las Vegas, but this week, my colleagues and I found one. And it wasn’t on a roulette wheel.The retail store field leaders from across Canada, Mexico and the U.S. – nearly 200 total – gathered here for our annual Field Leadership Conference aimed at preparing us for the all-important back half of the year.
Posted By: Amy Hansell, Communications Specialist, Levi Strauss & Co. |
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Jul 05 2012
In Soccer, Important Goals
Outside the soccer stadiums in Kyiv and Kharkiv – two Ukrainian cities that just hosted Euro 2012 – you could find plenty of soccer fans. You could also find mobile HIV/AIDS clinics.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa |
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May 23 2012
A Woman Who Makes Our Clothes
It takes one motorboat ride and a half-hour walk through the Guatemala highlands to get to my job every morning, but I wouldn’t trade it for anything in the world.My name is Delia Mendoza. I work for Mercado Global, a cutting-edge nonprofit, Fair Trade organization that connects indigenous Guatemalan women like me to sales opportunities in the United States.
Posted By: Delia Mendoza, Mercado Global |
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Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 13 2010
A Little Help
Sam and Mary have lived in Braddock, Penn., for years. Right now, they live with Princess, their dachshund, in the same house that Mary’s grandmother called home decades ago.Sam and Mary are now both in their mid-60s. Sam works from 6 p.m. to midnight most nights. And without his help, Mary has a hard time getting around, especially moving up and down the stairs in their house to let Princess out to do her business.Without a fenced-in yard, Princess can’t go outside unless Sam is there to watch her.Sam and Mary needed a little help.
Posted By: Kevin Maas, Levi's® Store Manager, Denver, Colo. |
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Oct 08 2010
An Award-Winning Levi’s®...Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas.That’s a sobering fact.And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives.Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch.Why?
Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology |
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2013
