LS&Co. Unzipped
Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
Oct 13 2010
A Little Help
Sam and Mary have lived in Braddock, Penn., for years. Right now, they live with Princess, their dachshund, in the same house that Mary’s grandmother called home decades ago. Sam and Mary are now both in their mid-60s. Sam works from 6 p.m. to midnight most nights. And without his help, Mary has a hard time getting around, especially moving up and down the stairs in their house to let Princess out to do her business. Without a fenced-in yard, Princess can’t go outside unless Sam is there to watch her. Sam and Mary needed a little help.
Posted By: Kevin Maas, Levi's® Store Manager, Denver, Colo. |
|
Oct 08 2010
An Award-Winning Levi’s®...Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas. That’s a sobering fact. And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives. Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch. Why?
Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology |
|
2012You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
