LS&Co. Unzipped
Feb 07 2012
Coming Soon: Explorers
Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 28 2011
Music-Making Moves
This is pretty cool. Japanese electronic engineer and DJ Daito Manabe has found a way to turn body movement into music.To do this, Daito uses electronic sensors and music software that he programmed himself. In this video, he and his friends manipulate and create music simply by moving their bodies and dancing. The music results from each dancer's style and movement, making it unique.The clothes are from the Denizen™ brand, which worked with Daito in Japan to create this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 26 2011
The Launch Party: Reinvented
Acting. Expressing. Being. Transforming.This is what the young creative minds of the dENiZEN™ D-5 marketing campaign did at our launch party in Mexico City on August 17.We celebrated the official arrival of our youngest brand in Mexico with a launch party at the warehouse-turned-underground-nightspot, Patrick Miller, and an interactive catwalk with the latest styles from the dENiZEN™ brand.
Posted By: Martha Fuentes, Consumer Marketing Coordinator, Levi Strauss Mexico |
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Jul 08 2011
Like Denizen.
In just two days, the company that invented blue jeans brings its new brand to the U.S. We think that’s pretty cool.In case you haven’t heard, the new brand is Denizen™, launched a year ago in Asia and now arriving in the Americas – in both the U.S. and Mexico.In the States, the brand will be available Sunday, July 10, exclusively at Target. Each member of family can find great-fitting, great-looking Denizen™ jeans. The selection of fits and finishes are authentic and varied -- a perfect fit for today's lifestyles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 17 2011
A Bold Road Trip -- Demi and Slight, Too
One of the best parts of working for a global company is seeing how the same product is marketed in different parts of the world. Take Levi’s® Curve ID jeans for women, for instance.If you’re in the States, you’re probably familiar with the marketing campaign for this revolutionary new approach to woman’s jeans – in which the fit is based on shape, not size. You can see the jeans now on the Levi.com U.S. site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 12 2011
Destined for Denizen
Looking back, I don’t think anything happened by chance.My affair with Levi Strauss began when I was in design school in Chennai, on the Southeast coast of India, where I grew up. I remember spending a couple of sleepless nights digging up the history of Levi Strauss & Co. for a presentation I had to give. Little did I know that I would later be closely associated with the company.
Posted By: Bright Raj, "Denizen 10" Brand Ambassador |
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Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. |
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2013
