Levi's® | Levi Strauss & Co.

Oct 26 2010

How to...Make Those 501® Jeans Your Own

To really appreciate a pair of Levi’s® 501® Shrink-To-Fit® jeans, you have to make them your own. Because, honestly, no one care wear ‘em like you do, right?With that in mind, we wanted to share a few tips.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Oct 20 2010

Full Frontal. Graphic, Too.

Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Oct 17 2010

Shape What's to Come

I don’t know about you, but I think that being a woman, or a girl or a chick or whatever you prefer to call yourself – is pretty awesome.That’s not to say life isn’t full of challenges, but women in their twenties or “Millennials,” as the researchers like to call them, literally and figuratively have the world at their fingertips.

Posted By: Mary Alderete, Vice President, Levi's® Global Marketing

Oct 13 2010

A Little Help

Sam and Mary have lived in Braddock, Penn., for years. Right now, they live with Princess, their dachshund, in the same house that Mary’s grandmother called home decades ago.Sam and Mary are now both in their mid-60s. Sam works from 6 p.m. to midnight most nights. And without his help, Mary has a hard time getting around, especially moving up and down the stairs in their house to let Princess out to do her business.Without a fenced-in yard, Princess can’t go outside unless Sam is there to watch her.Sam and Mary needed a little help.

Posted By: Kevin Maas, Levi's® Store Manager, Denver, Colo.

Oct 08 2010

Bullying. Bad – No Matter What.

What was it – five teens committing suicide in the past few weeks as a result of bullying? And those were just the ones that we heard about.These tragedies occurred because the bullies believed their targets – the victims – to be gay. But no matter what you think about a person’s sexual orientation, you have to agree that bullying is bad.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Oct 08 2010

An Award-Winning Levi’s®...Condom?

A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas.That’s a sobering fact.And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives.Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch.Why?

Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology

Oct 06 2010

'Thank You, and Keep it Up'

I am writing to you to convey my feelings towards your 514™ X Slim Straight jean. If finances allow it to be so I will never purchase another piece of denim.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Oct 01 2010

What's in Store? A Lot, Really.

The folks at the Levi’s® brand are, understandably, well known for the amazing product in their stores. Makes sense, right?And as they expand in the retail world, they’re also becoming known for the stores themselves.If you’ve had the chance to visit the brand’s flagship in London, you know what I’m talking about. It, too, is amazing. And now, an award winner. Make that awards!

Posted By: Jeff Kindleysides, Founder, Checkland Kindleysides

Sep 29 2010

So Happy, I Could Dance!

It’s fun to partner with someone…fun. And funny. Like Ellen Degeneres.

If you saw her talk show yesterday, you probably noticed that Levi’s® Curve ID jeans received plenty of attention. She started the show off in typical fashion – dancing. And wearing her favorite pair of Levi’s® jeans.

And what did she have to say?

Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

Sep 23 2010

Mixing Coca-Cola and Absolut

No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.

Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co.