LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jun 21 2010

I Got the Music in Me

Music is, arguably, the art form that inspires more people than any other. From babies who start bouncing the moment they hear a happy tune to a senior who finds comfort and a wonderful memory in a familiar melody.

And then there are the musicians themselves. What music inspires them?

That’s the question posed by Levi’s® brand as part of its Pioneer Sessions 2010 Revival Recordings.

The brand asked a dozen pioneering artists, spanning multiple genres, to record a song. The only direction was to have each artist choose a song that mattered in some special way. Music that inspired the musician. I like that concept.

The great news here is that the resulting recordings are available as free downloads at www.levispioneersessions.com.

Nas

And whether you’re into the compelling rhymes of rapper and actor Nas or the pop stylings of singer-songwriter Colbie Caillat, it’s exciting to hear each cover a song that was influential and inspiring as each worked to find his/her own voice.

You may be familiar with all 12 artists or, like me, find a new name – and music – along the way. And even if you know the artist, hearing them perform a song that may or may not be familiar to you is exciting and energizing. It’s like exploring new territory, as a fan, with an old friend.

Dive in. Explore. And be inspired.

Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

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Tags: Levi's®

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Charlie Fields (not verified) - Jun 23 2010
My favorite is Swell Season's recording which surprised me because I thought I hated them after seeing the movie "Once." I guess they're pretty good after all.

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