LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 09 2013

The Groom Wore Blue (Jeans)

As a Levi’s® merchandise coordinator, it’s not often I get to help dress a wedding party, but that’s just what happened to me recently.

I was working at Macy’s Oak Court store in Memphis, Tenn., when groom Nick Seccombe and three of his groomsmen approached, looking for wedding wear. They weren’t passing through the Levi’s® section on their way to buy or rent tuxedos. Nick knew exactly what he wanted.

He was a big fan of dark denim and the 511™ fit, so the perfect choice was the Levi’s® 511™ Skinny in Rigid. The groomsmen wanted something a little different. I suggested the 508™ Regular Taper, also in Rigid, which turned out to be a big hit with the guys.

As far as blue jeans go, the Rigid finish is about as close as you’ll get to formal dress.

Nick and his bride, Marcie Keech, were married at Ernestine & Hazel’s, a historic Mephis venue turned cool dive bar – the perfect setting for a denim-clad wedding party.

The groom’s sister Lindsay, was kind enough to send me a thank-you note and included a picture of the happy couple. And the bride has since shared a few more. (Have a look below.)

So while I wasn’t at the wedding, I was proud to help my "friend" Levi Strauss be there! And given the "Denim, Denim, Denim" theme, I think he felt right at home -- on the bales of hay and all.

Congratulations to Nick and Marcie! I know your marriage will be as long-lasting as those Levi’s® jeans.

The groom and his entourage

The "Denim, Denim, Denim" wedding party

Instructions to those in attendance

Wedding attendees, sitting on bales of hay

The happy bride and denim-clad groom

Posted By: Noreen Berney, Levi's® Merchandise Coordinator, Memphis, Tenn.

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Tags: Denim,Fashion,Levi's®,Style


Before posting your comment, please read the Blog Guidelines.

Jonathan (not verified) - Jan 14 2013

I just returned 2 pair of 505s to Amazon.com. I've been wearing 501s and 505s since 1970 and the quality has really gone down hill over the years. The fit is no longer comfortable and the denim is much lighter than it used to be. I am switching to Carhartt B17s. Just thought I'd let you know.

Editor's note: Hi Jonathan, and thanks for your comment. I'll be sure to share your experience with the folks within the Levi's® brand. I'm sorry you've had this experience with our product, and I hope we haven't lost your business forever.


Bruce Bryant (not verified) - Jan 11 2013
Like I always say, "Nothing looks better than Levi's". Levi's is a lot more fun to wear than tuxedos or anything else!


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