Throwback Thursday: The 501 Jean turns 141Throwback Thursday: The 501 Jean turns 141

This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…

Blog Entry - Heritage - May 22, 2014

When Denim Was DangerousWhen Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…

Blog Entry - Heritage - March 28, 2014

The Me Decade, in Denim ArtThe Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…

Blog Entry - Heritage - March 18, 2014