Throwback Thursday: Levi’s®, Dockers® Makes MoMA Exhibit Debut
The Museum of Modern Art in New York is hosting its first fashion exhibit in more than 70 years, showcasing…
Blog Entry - Heritage - November 2, 2017Throwback Thursday: Levi’s®, Dockers® Makes MoMA Exhibit Debut
The 80-Year Coverup
It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…
Blog Entry - Heritage - July 6, 2017
Levi’s® 501® Skinny – Modern Style With a Coveted Vintage Look
The 501® family just initiated its newest member: Meet the Levi’s® 501® Skinny. No single piece of clothing in over…
Blog Entry - Brands - December 5, 2016
Trivia Quiz: How well do you know the anatomy of a pair of Levi’s®?
We all have our favorite pair of well-loved, broken in Levi’s® jeans that know our every curve. But…how well do…
Blog Entry - Brands - February 12, 2016
The 501® Jean in Fashion History: Insights from a New Denim Exhibit
When Emma McClendon first envisioned the Fashion Institute of Technology’s (FIT) latest exhibit, Denim: Fashion’s Frontier, she met with me…
Blog Entry - Heritage - January 7, 2016
Throwback Thursday: The Whiskers Jeans
Behold the lovely “Whiskers” jeans — a pair of Lot 501 men’s jeans from the Levi Strauss & Co. Archives that…
Blog Entry - Heritage - July 2, 2015
Throwback Thursday: A Soldier’s Story
During World War II a mother spotted her son, a soldier serving in Saipan, in a photo she saw in…
Blog Entry - Heritage - April 23, 2015
3 Surprising Insights About Those 501 Jeans
In our profits-through-principles model, making successful products is important, but so is making a difference. But in order to create change in…
Blog Entry - Heritage - March 26, 2015
The Fall of the Wall: Jeans as a Symbol of Freedom in Eastern Europe
This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of eastern Europe.…
Blog Entry - Heritage - November 6, 2014
