Throwback Thursday: Happy 125th, Guarantee Ticket!
When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a way to…
Blog Entry - Brands - January 5, 2017Throwback Thursday: Happy 125th, Guarantee Ticket!
It’s a Wash: Unveiling A Century’s Worth of History
Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted waist overalls…
Blog Entry - Heritage - December 8, 2016
Ghost Signs – They’re Everywhere!
Who doesn’t love a good Halloween ghost story? Of course, ours comes in the form of some of our favorite…
Blog Entry - Heritage - October 31, 2016
On the Road in London: Exploring Levi’s® ‘60s Legacy
I recently traveled to London to celebrate the opening of You Say You Want a Revolution? Records & Rebels at…
Blog Entry - Heritage - September 22, 2016
Levi’s® Iconic 501® Jeans Gets the Stretch Treatment
This fall, Levi’s® wants you to go ahead and stretch it out in those 501s®. For the first time in…
Blog Entry - Brands - September 20, 2016
Levi’s® and the V&A Museum Rock in New Exhibit
If there was ever any doubt that the Levi’s® brand is at its best when it’s at the center of…
Blog Entry - Heritage - September 16, 2016
The Legacy of Levi Strauss & Co. and the People who Created it
As a young boy, Bob Gargani felt adrift in Los Angeles. It was hard enough being an East Coast transplant…
Blog Entry - Values - September 14, 2016
Levi Strauss & Co.’s Historian Sits Down with Vogue
Somewhere behind every Levi Strauss & Co. story, you’ll usually find our own Historian, Tracey Panek. The company’s 163-year history…
Blog Entry - Heritage - July 26, 2016
Gearing Up for Summer's Biggest Games
The juggernaut that is the Summer Olympics isn’t just about the medal counts and athletic glories, it’s also about the…
Blog Entry - Heritage - July 25, 2016
Uncovering the Ultimate in Vintage Finds
Now trending – authenticity. For many people, the coolest finds in fashion today requires digging deep into the past. Vintage…
Blog Entry - Values - June 8, 2016
