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Crafting the Look of Live in Levi’s®: Q&A With Levi’s® Global CMO Jennifer SeyCrafting the Look of Live in Levi’s®: Q&A With Levi’s® Global CMO Jennifer Sey

How do you go from competitive gymnast to Chief Marketing Officer of Levi’s®? Just ask Jennifer (Jen) Sey, Levi’s® Global…

Blog Entry - Values - June 30, 2014

Are you positive you’re negative? Take the test, take control.Are you positive you’re negative? Take the test, take control.

More than 30 years ago — a time when HIV/AIDS was considered a taboo issue — our CEO at the…

Blog Entry - Uncategorized - June 27, 2014

Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale LaterThrowback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later

​As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into…

Blog Entry - Heritage - June 26, 2014

Jean-ius: Denim, The Official Fabric of Silicon ValleyJean-ius: Denim, The Official Fabric of Silicon Valley

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the…

Blog Entry - Innovation - June 25, 2014

Denimhunters Editor-In-Chief Thomas Stege Bojer Lives and Dreams in IndigoDenimhunters Editor-In-Chief Thomas Stege Bojer Lives and Dreams in Indigo

First things first: Denimhunters is more than an online magazine about jeans. Some could argue it’s a lifestyle merely posing…

Blog Entry - Values - June 24, 2014

LS&Co. Gears Up for Pride: Q&A With Grant Barth On Levi’s® and SF Pride ParadeLS&Co. Gears Up for Pride: Q&A With Grant Barth On Levi’s® and SF Pride Parade

This weekend the Pride Parade is hitting San Francisco streets, and to say we’re excited is an understatement. Here at…

Blog Entry - Values - June 23, 2014

Cricket For A Cause: Dockers® Flannels For HeroesCricket For A Cause: Dockers® Flannels For Heroes

Blue skies over Chelsea, glorious sunshine and the ‘beautiful game’ of cricket playing out to 300 guests in what can…

Blog Entry - Values - June 20, 2014

Throwback Thursday: A Pilgrimage to ButtenheimThrowback Thursday: A Pilgrimage to Buttenheim

If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re taking the…

Blog Entry - Heritage - June 19, 2014

From James Bond 007 to Dockers: Meet the Fashionable Howard Mutti MewseFrom James Bond 007 to Dockers: Meet the Fashionable Howard Mutti Mewse

Howard Mutti Mewse is a Senior PR Manager for Dockers® Europe at Levi Strauss & Co.—and his story is something…

Blog Entry - Values - June 18, 2014

Blue Jeans & Blue Lips: Protectors of the Bay Take the Plunge in an Unlikely SwimsuitBlue Jeans & Blue Lips: Protectors of the Bay Take the Plunge in an Unlikely Swimsuit

When you think of the San Francisco Bay, many images come to mind. The beauty of the water, the Golden…

Blog Entry - Values - June 17, 2014
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