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We are ... A company with a rich culture committed to a family of iconic brands.
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Celebrating the Birth of the Levi’s® 501® JeanCelebrating the Birth of the Levi’s® 501® Jean

On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year... View Article

Blog Entry - Heritage - May 20, 2021

Our Fab Favorites: Head of Men’s Design Discusses Her Fave 501®Our Fab Favorites: Head of Men’s Design Discusses Her Fave 501®

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.... View Article

Blog Entry - Heritage - July 18, 2019

The Levi’s® 501® Jean – Well Worn, Worn WellThe Levi’s® 501® Jean – Well Worn, Worn Well

The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of... View Article

Blog Entry - Heritage - May 23, 2019

501® Day: Employees Share Their Love Stories501® Day: Employees Share Their Love Stories

Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants... View Article

Blog Entry - Heritage - May 20, 2019

Denim Doubles: Two Lifelong Levi’s® Fans in JapanDenim Doubles: Two Lifelong Levi’s® Fans in Japan

Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong... View Article

Blog Entry - Heritage - May 2, 2019

Gear Patrol Offers the Ultimate Levi’s® Guide to Men’s DenimGear Patrol Offers the Ultimate Levi’s® Guide to Men’s Denim

There’s style and there’s fit – and then there’s the ins and outs of Levi’s®. Gear Patrol got the full... View Article

Blog Entry - Brands - April 24, 2019

The Levi’s® Launchpad: Stars Who Starred for LS&Co.The Levi’s® Launchpad: Stars Who Starred for LS&Co.

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of 2017, Levi Strauss &... View Article

Blog Entry - Heritage - January 9, 2019

Discovered Pair of Levi’s® Reveals Hidden Local HistoryDiscovered Pair of Levi’s® Reveals Hidden Local History

Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist Temple when... View Article

Blog Entry - Heritage - August 15, 2018

Brazil Celebrates the 145th Birthday of the 501®Brazil Celebrates the 145th Birthday of the 501®

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.... View Article

Blog Entry - Brands - May 10, 2018

501® Day: Happy 145th to Our 501® Jean!501® Day: Happy 145th to Our 501® Jean!

We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will celebrate its... View Article

Blog Entry - Brands - May 1, 2018
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