Categories for Heritage

Brazil Celebrates the 145th Birthday of the 501®

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…

Blog Entry - Brands - May 10, 2018

Archaeologists excavating at a 19th Century fort – one of the earliest sites of the Royal Canadian Mounties – in…

Blog Entry - Heritage - May 4, 2018

We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will celebrate its…

Blog Entry - Brands - May 1, 2018

Coachella may officially be behind (or is it Bey-hind?) us, but it also marks the kickoff of the summer festival…

Blog Entry - Brands - April 24, 2018

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier,…

Blog Entry - Heritage - April 19, 2018

At Levi Strauss & Co. we’ve worked with denim for nearly 150 years—blue jeans, jackets and other denim duds. But…

Blog Entry - Brands - April 12, 2018

Cowboys were among the earliest to wear our waist overalls, the original name for blue jeans, so it’s no surprise…

Blog Entry - Heritage - April 5, 2018

The history of Levi Strauss & Co. is often told through men. But the contributions of women here were just…

Blog Entry - Heritage - March 29, 2018

Throughout the 1940s, California surfers rode a wave of inspiration as they bid farewell to war and the status quo…

Blog Entry - Brands - March 26, 2018

The history of Levi Strauss & Co. and our products is often told through men—founder Levi Strauss who gave blue…

Blog Entry - Heritage - March 23, 2018