Close up of a white ringer tee with a red collar and a red Levi's® batwing logo graphic reading "Levii's"
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Brands 

Introducing BEYONCÉ X LEVI’S® Tees


Levi Strauss & Co. May 12, 2025

Today, the Levi’s® brand and global icon Beyoncé launched a limited-edition drop of BEYONCÉ x LEVI’S® tees. The first REIIMAGINE collaboration product, the collection reimagines the iconic Levi’s® logo with a double “ii” — a nod to Beyoncé’s “LEVII’S JEANS” track from her Grammy-award-winning “COWBOY CARTER” album.

Left: a person sits on a stool wearing a white and red ringer tee from the BEYONCÉ X LEVI'S® Tees collection featuring a red Levi's® batwing logo graphic that reads "Levii's." They wear blue denim Levi's® jeans and a brown belt. Right: a person wears a black T-shirt from the BEYONCÉ X LEVI'S® Tees collection. The shirt is black with a white Levi's® batwing logo that reads "Levii's"

The BEYONCÉ x LEVI’S® tees collection feature four distinct tees — the Graphic Essential Sporty Ringer Tee and Classic Graphic T-Shirt, both available in black and white or white and red — that merge timeless design with a reconceptualized contemporary flair. Each tee features the double “ii” Levii’s logo, giving the brand’s iconic identity a fresh perspective through Beyoncé’s visionary lens.

The collection launched with a reimagined illustrative ad from the Levi’s® Archives that incorporates the new “ii” logo, along with added Easter eggs from the REIIMAGINE campaign, breathing a modern perspective into the brand’s classic aesthetics.

Left: a person stands with their hands in their pockets against a light wood background and wears a black T-shirt from the BEYONCÉ X LEVI'S® Tees collection. The shirt is black with a white Levi's® batwing logo that reads "Levii's." They wear blue jeans and black shoes. Right: a person stands against a light wood background wearing a white and red ringer tee from the BEYONCÉ X LEVI'S® Tees collection featuring a red Levi's® batwing logo graphic that reads "Levii's." They wear blue denim Levi's® jeans.

The BEYONCÉ x LEVI’S® tees collection is available May 12 on Beyonce.com and worldwide May 16 on levi.com, the Levi’s® app and select Levi’s® stores. Red Tab® loyalty program members will have early access to the collection on May 15.