At Levi Strauss & Co., we are committed to driving a culture of civic engagement for our employees, customers and young people in all the communities we serve — whether they vote by mail, vote early in person or go to the polls on Election Day on November 8. With just one week until Election Day and many early voting sites already open, we want to make sure people feel ready to vote.
More than 22 million voters have cast their ballots, and even more will exercise their right to vote in the coming days. Among them are more than 8 million newly eligible youth (ages 18 – 19) voters this election season. That’s why earlier this fall we partnered with organizations across the U.S. to register students on 150 community colleges. Through Election Day, we will continue to partner with Pizza to the Polls to attract young voters to, and keep them fed at, early voting sites on more than 30 community colleges.
And once again, Levi’s® is joining forces with Hailey Bieber to emphasize the power of voting while providing eligible voters with the resources they need to head to the polls. This season, Levi’s® worked with Hailey to assemble an influential and diverse group of voters for a powerful campaign. The group includes model Natalia Bryant, skateboarder and actor Nico Hiraga, model and climate activist Quannah Chasinghorse, and actor and founder of ASL Elements Jeremy Lee Stone.
Hailey and the group came together to share their stories in an impactful video that explores the motivations driving them to the polls, the ABCs of voting and why it’s important that every voice is heard through voting.
Check out the PSA and share it with your colleagues, friends and family.