In its latest partnership with Japanese online fashion empire Zozotown, the Levi’s® brand is offering consumers a way to shop for jeans online based on their actual size dimensions.
Through this collaboration, Levi’s® fans in Japan now have access to data from more than one million users of Zozotown’s Zozosuit. This data allows fans to shop from over 64 different “sizes” to find their perfect jeans through the “Multi-Size” initiative. They simply go to the Zozotown website and select their height and weight, then the system uses data and algorithms to find the perfect pair of jeans for them.
Size and fit are among the top reasons for returning online orders, according to e-commerce software company Narvar Inc. The problem is that are no standard clothing sizes, which can make it hard to find the right clothing for our unique bodies, especially as shopping shifts online. That’s why incorporating sizing technology could be an important breakthrough in combatting size-related returns.
“We want to create a ‘size-free future’ today. There’s so much technology that enables us to truly make custom clothes for people, and bring an entire new experience to market,” said Masahiro Ito, chief operating officer and board member of Zozo Inc. “Through this multi-size initiative in collaboration with Levi’s®, we hope to fulfill the growing needs of our customers. We believe this could be the future of shopping and give us a competitive advantage.”
Pascal Senkoff, managing director North Asia, added,“Japan is one of the world’s most sophisticated denim markets and consumers know what they want. Gone are the days of making a purchase online and hoping it fits. Through this partnership with Zozotown, we can elevate our connection with a fashion-forward audience and tap into the opportunity on a platform where over eight million people make purchases annually.”
Partnerships with the most successful brands in technology and fashion offer huge potential to unlocking growth while enhancing our omni-channel capabilities.