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Levi Strauss & Co. in the News: 5 Great Reads

Levi Strauss & Co.
October 25, 2019

From our leaders to our products, Levi Strauss & Co. is making quite the news impact.

Check out these five must-reads, including a deep dive with our CEO, Chip Bergh, on the success of the business and a look at the American jeans market from the perspective of our own Jonathan Cheung, senior vice president of design innovation. Happy reading!  

Levi Strauss & Co., a ‘Phoenix Rising’ – In what is being described as a watershed year for us, our CEO, Chip Bergh, calls the company’s success a “perfect storm” of favourable market conditions and credits much of our momentum to going public this year, “prompting a flurry of investor interest.” As Monocle put it, “Inexorably linked with Americana, Levi’s feels like it has always commanded a place in people’s hearts and wallets. Read the full article now on Monocle (subscription only).  

The Death of Jeans Has Largely Been Exaggerated – According to the Atlantic,Not only is America getting a little bored of its black leggings, but jeans are back and, in many ways, bigger than ever.” Jonathan Cheung, senior vice president of design innovation, gives kudos to influencers ranging from Rihanna to Off-White founder and Louis Vuitton designer Virgil Abloh with the resurgence of the cool factor of denim. “It gives authenticity to an outfit,” Cheung said. “You look less pretentious when you offset your wardrobe with something so democratic.” – The Atlantic

LS&Co. Among These Major Companies Taking a Stand on Gun Violence – This week, Levi Strauss SVP and Chief Communications Officer Kelly McGinnis joined executives from Citi and Dick’s Sporting Goods to discuss our shared stance around gun violence prevention during Fortune’s Most Powerful Women summit in Washington, D.C. on Tuesday. Read more in Fortune and Fortune Broadsheet.

The Force is With This Upcoming Levi’s® Collection – Levi’s® is marrying style and Star Wars in its upcoming collection, showcasing the iconic sci-fi franchise through a series of special pieces infused with significant film moments and celebrated characters. Check out the new collection ahead of its Nov. 1st launch at GQ.  

Building A Company of the Future by way of Profits Through Principles – When Levi Strauss & Co. made the decision to go public, it ensured the move would not compromise our principles. As Chip recently told the Financial Times, “The more profits we earn, the more we can reinvest . . . in the things that will make the biggest difference from a social and economic benefit standpoint in the places where we do business.” Read the full article at the Financial Times (subscription only).