Levi’s® Rides High on the High-Rise Trend

Levi Strauss & Co.
December 17, 2018

When it comes to women’s denim, high rise is the it fit, and Levi’s® has more options than ever to rock this flattering look.

We recognized the power of high rise jeans early in this trend’s evolution and have been expanding our family of women’s high rise jeans at a variety of rise heights season by season. Our newest is the Levi’s® 724 High Rise Straight, which has a cigarette straight leg that’s perfect both cropped to ankle length or worn long.

“High rises have been increasing in popularity over the last few years to the point where they are the new normal,” said Jill Guenza, head of Women’s Design for Levi’s®. “A high rise pair of jeans brings focus to the waist, highlighting a super feminine shape and creating the look of ultra-long legs.

“When matched with our soft, high stretch Sculpt fabrics with excellent recovery, high rise jeans like the Mile High Super Skinny give attitude and polish to any look yet are comfortable enough to wear all day and into the night,” Jill said. “Plus, high rise jeans are serious confidence builders because the high rise keeps everything held in comfortably.”

Levi’s® has a number of sexy, contemporary high rise fits that come in our super flattering and comfortable Sculpt fabrics. The Mile High Super Skinny, our highest rise within skinny fits, has a perfectly angled back pockets and classic stitching details that delivers a modern silhouette with a subtle nod to vintage.

The Wedgie, the Mile High Super Skinny, and the 721 High Rise Skinny look amazing on a curvier shape while the 720 High Rise Super Skinny is both comfortable and flattering for women that are straighter through the waist. For plus sizes, the Plus Wedgie Skinny is super sexy and ultra-comfortable in high-stretch, high-recovery denim.

“The fit we are most excited about right now is the Ribcage. Inspired by vintage Levi’s® 501® jeans from the ‘90s, the Ribcage is our highest rise, sitting at the natural waist and extending into a super flattering straight leg,” Jill said. “Like 501s, the Ribcage has a button fly and back pockets that have been placed to achieve an optimal rear view.”

Other high rises with a classic Levi’s® look and feel include our 501®, 501® Skinny, High Rise 501® Short, Wedgie Original, Wedgie Straight and Wedgie Shorts.

“The right high rise fit can transform a look and we’ve designed high rise jeans to flatter almost every body,” Jill said.

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