This year, Mickey Mouse turns 90. To celebrate this milestone birthday, he can now be found on your favorite pair of 501® jeans (and T-shirts and Trucker jackets too) for the Levi’s® x Disney Mickey Mouse collaboration available starting today in-store and online.
Along with T-shirts and sweatshirts featuring Mickey graphics, the collection also includes a limited edition Mickey-adorned Levi’s® Trucker jacket and a pair of 501® jeans with an all-over Mickey print.
To add a bit of street-style to the collection, many of the pieces feature flocking, embroidery and sequins. Not only do the logos and graphics feel on-trend, but also the denim washes give it a lived-in look that aligns with ‘80s and ‘90s style. And to truly celebrate all of his 90 years, some of graphics have been pulled from Disney’s archives, bringing out some unique images of Mickey.
And in a special partnership with Snap, the Levi’s® brand is offering an augmented reality experience through the Snapchat app. At the Levi’s® store in Walt Disney World’s Disney Springs,
shoppers will be prompted to scan a promoted Snapcode and unlock a Shoppable Lens experience. They can virtually try on a denim hat featuring Mickey Mouse, capture and post their content, and purchase the Levi’s® x Disney Mickey Mouse gear – available only through Snapchat. For those not in store, the code can be shared via text and email. The activation is the first-of-its-kind for the brand, which recently brought its ecommerce and retail teams under one direct-to-consumer division.
Check out the whole collection on Levi.com.