Editor’s Note: The following excerpt comes from an Op-Ed originally published on Fortune by Chip Bergh, President and CEO at Levi Strauss & Co.
As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can’t take on every issue. But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work. While taking a stand can be unpopular with some, doing nothing is no longer an option.
That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us—all generations and all walks of life.
The stakes could not be higher. On an average day, 96 Americans are killed by guns, and hundreds more are wounded. Most are suicides or unintentional shootings. Our nation’s gun homicide rate is more than 25 times the average rate of other high-income countries. Some shootings make the headlines; some you never hear of; but each one is a tragedy.
Learn more about Levi Strauss & Co.’s efforts toward supporting gun violence prevention efforts now.