Whether walking down the street or the runway, the fashion-forward and casually dressed alike are representing their favorite brands by way of bold company logos across their attire. And that love extends to the Levi’s® brand, from our batwing to our sportswear logo styles.
No doubt, logos offer a perfect visual pop of support for a beloved brand, making impressionable impacts in seconds via quick scrolls of social feeds. Credit the ‘90s fashion resurgence for the craze; Glamour called logo tees, “another ‘90s fashion trend we can’t get enough of” and Business Insider wrote that they were “back with a vengeance.”
Here at Levi’s®, we approach our logo styles much like everything we do, using our heritage and history as a foundation to bring a fresh and innovative approach to new product. Levi’s® has a lot of options to help everyone jump on this trend, from the Classic Logo Tee to the Colorblock Crop Tank.
Our logos have also clearly caught on with consumers, as our latest earnings show. Our total tops business delivered 38 percent growth this quarter, driven by trucker jackets, T-shirts, and sportswear logo sweatshirts. Our Levi’s® graphic T-shirt business has now grown double-digits for 10 consecutive quarters on a reported basis.