Levi’s® And Jordan: The Flight Collection Soars

Levi Strauss & Co.
January 31, 2018

When two icons of Americana collaborate, the world takes notice.

The latest Levi’s® and Jordan brand collection launched Jan. 17, and immediately sold out worldwide.

Anticipation for the collection ran high, as fans stood in line for days at stores like San Francisco’s Market Street location, waiting for their chance to purchase the product. The collection proved to be a big hit across the board, celebrating the distinct style of each brand brought together in a fresh new look.

The Air Jordan IV sneaker is fashioned from authentic Levi’s® blue denim, with denim laces, gold stitching and gum detailing. You can’t miss the signs of the sneakers’ lofty parentage, from the iconic Levi’s® “Two Horse” tag and ubiquitous red tab to a denim rendition of the Jordan “Jumpman” logo.

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The denim is designed to develop a one-of-a-kind look as it wears in, making each pair truly unique to its wearer. Some fans and influencers have already jump-started the process with custom takes of their own –  including artist Julian Gaines, who showed off his distressed and paint-spattered pair, and Tyler Mansour’s bleached version.

Like its sneaker counterpart, the Jordan Trucker is crafted in the silhouette of the classic Levi’s® jacket, with red accents on the denim side complemented by an all-black reverse side in the same material that’s used to make Jordan warm-up suits.

For those who scored the hot items, we say game on!