Function Meets Fashion: Levi’s® Commuter x Jacquard by Google

Levi Strauss & Co.
May 20, 2016

This technological breakthrough doesn’t sacrifice style.
The latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.

The jacket was announced today at Google I/O, the result of a year-long effort between the Levi’s® Innovation team and Google’s Advanced Technology and Projects (ATAP) group.
The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Of course you can wash it, just like you do with any other jacket.
This perfect pairing showcases the knowledge and know-how of Google ATAP’s Jacquard team with the performance power of the Levi’s® Commuter line, which is designed to perform as great as it looks.
Jacket (with tag)
“Anyone on a bike knows that navigating your screen while navigating busy city streets isn’t easy – or a particularly good idea,” said Paul Dillinger, head of global product innovation for Levi Strauss & Co. “This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike.”
During last year’s Google I/O conference, the Levi’s brand became Google ATAP’s first partner on Project Jacquard, which credited the brand for being authentic, innovative and fashionable.
Our innovation story began with the invention of the blue jean, which turns 143 years old today, but that was merely the first chapter. From the debut of the first jeans for women in 1934 to the revolutionary work that goes on in our Eureka Innovation Lab today, Levi Strauss & Co. brands are constantly innovating to solve the needs of our consumers.
The Levi’s® Commuter™ Trucker jacket is expected to be available beginning spring 2017 in select Levi’s® stories and on